Then wait until a few days before the Mid-Autumn Festival, you will get half price or less, and because it is cheap, you will also sell a lot. Until the Mid-Autumn Festival, many people will buy it. If there are still unsold goods at night, employee benefits will be paid. There are many employees in the supermarket, and the benefits are almost the same. So after the Mid-Autumn Festival, the next day, almost no moon cakes were sold, because they had been processed.
Moon cakes are a very festive food. Only on August 15th, people will put moon cakes and invite the bright moon as wine.
Therefore, if the moon cakes produced cannot be sold before August 15, they will be unsalable after the festival, resulting in a lot of waste.
Some lawless elements also sold unsalable moon cakes bought at low prices to remote mountainous areas at about August 15 the following year.
Now many merchants take the form of pre-sale and make moon cakes according to the order quantity. This sales model reduces waste.
How to deal with the moon cakes that can't be sold after the Mid-Autumn Festival?
Is there a discount only?
If you can't sell it at a discount, can you sell it together?
Sell half and give half, and engage in activities as gifts.
Of course, precision marketing has also become very popular in the Internet age. Many merchants have taken the form of pre-sale and made moon cakes according to the order quantity. This sales model reduces waste.
Nowadays, many food factories produce moon cakes, and they dare not blindly produce them without a plan. Teacher Chen of a university in Nanjing loves sweets, and her blood sugar has been normal. Every year, just after the Mid-Autumn Festival, my wife will drag a trolley to the supermarket to buy moon cakes. The waiter also took out a tea pot and a health gift box from the luxury moon cake gift box. Moon cakes priced at more than 200 yuan will be sold at a reduced price of more than 40 yuan.
In the supermarket, a moon cake is usually packed at six yuan, and it is also sold at a 40% discount. The merchants tried their best to dispose of all the moon cakes produced that year.
Some star-rated hotels produce moon cakes as planned, which are closely linked with the cooperative units and collected by ticket. They basically produce moon cakes and sell them all.
However, some farmers' market bakeries still produce five kernels, traditional salt and pepper moon cakes, chestnuts and fresh meat after the Mid-Autumn Festival, which are still favored by consumers. These traditional moon cakes have been struggling with those with egg yolk and coconut paste for several years, and have always occupied a leading and popular position in the hearts of ordinary people.
When I was a child, I had a little friend. At home, I am a market seller, food department store hardware and so on. Of course, I can't miss the moon cakes on August 15th and the Lantern Festival in jiaozi. The moon cakes in her house are now called handmade. They are handmade. Her parents and brother made it at home. I thought it was pretty good. Mooncakes have to be baked, but they can't be made with a cooker at home. The green and red loofah seeds in it seem to be rare.
Once I talked to her about making moon cakes, and she curled her lips and said, it's not that complicated, it's very simple. Just cook the noodles with raw bread and mix the ingredients with the cooked noodles. I asked, what about the moon cakes that your family can't sell? She said it was cold after August 15, and the rest of the moon cakes were left there. When the New Year comes in China, they will be broken into stuffing and wrapped in Yuanxiao. Huh? What if the Chinese New Year Lantern Festival can't be sold? Isn't the Chinese New Year sold out on the fifteenth day of the first month?
It will continue to be sold next year, and now merchants will add preservatives to moon cakes so that this year's moon cakes will not be bad until the Mid-Autumn Festival next year. If the packaging is changed, it will be expensive high-end moon cakes next year. This is also the reason why I don't like eating moon cakes.
After the Mid-Autumn Festival, the remaining moon cakes are sold in the market, and sellers will sell the remaining moon cakes in many ways, such as;
They will lower the market price to sell, some will do some activities to sell with other products, and so on …
In case there are moon cakes left after expiration, the merchants can only withdraw and clean them all. After all, expired food is harmful to health and affects their sales reputation.
More serious will be fined and rectified by the industrial and commercial department, so the seller will not take this risk.
People who like to eat moon cakes have the most favorable price after the holiday, hehe v.
After the Mid-Autumn Festival, the most conspicuous mooncake counter in the supermarket disappeared. Have all the moon cakes on the counter been sold out? Where are the unsold moon cakes?
In fact, there are two ways to sell moon cakes that cannot be sold in supermarkets. One is that Shang Chao handles it by itself and sells it at a low price, and the other is to return it to upstream manufacturers. What about these moon cakes returned to the manufacturers? After the Mid-Autumn Festival, mooncake gift boxes are hard to sell. For the mooncake gift box returned by the retail end to the food manufacturer, the manufacturer will take out a part as a welfare and distribute it to the employees.
In addition, some mooncake gift boxes sold at regular prices in the early stage will be sold separately from the boxes in the later stage, and the gift boxes will be returned to the factory. In other words, whether it is the packaging materials of the remaining gift boxes of mooncake manufacturers or the mooncake gift boxes returned by retailers to manufacturers or distribution companies, they will be kept for use next year without affecting food safety.
It is understood that the shelf life of moon cakes sold in the market is generally around 90 days. For the unsold moon cakes near the shelf life, the relevant departments will take them back in accordance with the relevant regulations, and carry out destruction measures such as dyeing and disfigurement. Ensure that no expired moon cakes are sold again in the market. It also ensures that production enterprises will not recycle moon cakes as raw materials for further processing and production.
First of all, we must understand that there is a common phenomenon in sending moon cakes during the Mid-Autumn Festival: those who buy moon cakes don't eat, and those who eat don't buy them. Mooncakes are not only food in China, but also have financial attributes and social values.
Based on this, our manufacturers also pay attention to design according to consumers' wishes, especially over-packaging. A large part of the mooncakes we buy are packaged.
Before the Mid-Autumn Festival, mooncakes accounted for half of the supermarkets, but they disappeared on the first day after the festival. As far as I know, there are generally the following ways:
First of all, feed mills
Unsold moon cakes will be returned to the manufacturer, who will sell them to the feed factory at a low price. After all, manufacturers have earned their due profits before the festival, and mooncakes processed at low prices can earn some money. Make pet feed or pig feed.
Second, it is processed into snacks.
Processed or transferred to other food manufacturers, mashed and processed into biscuits, bread or others.
Third, destroy moon cakes and leave packaging materials.
Because there have been cases of using aged moon cakes before, some places require on-site destruction. But in fact, compared with packaging materials, moon cakes may be preserved by packaging materials. So there is also the practice of leaving some packaging materials.
In any case, I think the most important thing is that manufacturers should calculate the approximate sales volume in production to avoid excessive waste. At the same time, we should also avoid over-packaging. I remember when I was a child, the thin ice moon cakes were quite delicious. Paper that used to cost a few dollars a pack is now less delicious [picking your nose].
After the Mid-Autumn Festival, the moon cakes that can't be bought are discounted first, and then sold out. Make snacks and other fillings that are not expired, and sell them to the aquaculture industry as feed. This was my idea, right?