First of all, the first step: first, determine what type of baked cakes your store wants to sell, or focus on only one type or a comprehensive type of store?
Step 2: Determine the location
1. Prosperity and development
The higher the prosperity in the business circle, the better the business. A thriving business circle can drive the economic consumption of a region, and the high consumption level of the masses can naturally bring business. The faster the area where the store is located develops in the future, the more helpful it will be to the business. Just like buying a house, we all want to buy a house at the subway entrance, with convenient transportation and great room for future development. As a city without subway, the bus station is also the best location, and you can observe the actual distance between the surrounding stations and shops.
2. Household survey
Understand the living conditions of community residents, and the younger the family members, the better. The purchasing power of young people is definitely higher than that of old people. Business in the business circle is the most important during the day, and you can do business in residential areas at night. Investigate the proportion of various types in the business circle. If it is an office area, the commuting time will be better. Business in residential areas will be good, but the rent may be higher. If there are large institutions such as government agencies and schools near the store, it will bring a fixed crowd and business will be better, but business will be relatively poor on holidays. If you choose residential areas as the mainstay, supplemented by business districts, then the products you sell should be as civilian as possible to facilitate the purchase of surrounding residents.
3. Convenient transportation
Sicha Road has convenient transportation, good vision and strong exposure, and customers can see the store from all angles. When choosing a store, the corner is a bright spot, remember not to choose. The place waiting for the bus is also a gathering point for people, and the same exposure is much larger than the general positioning.
4. Competition and mobility
The more shops of the same nature in the business circle, the more competitive the business will be. In the neighborhood where candy shops and bakeries gather together, it is not recommended to follow suit. Only by making your bakery irreplaceable in the whole block can you have a foothold. Belonging to the same street, the flow of people on both sides is often very different, so we should pay attention to which direction is crowded. At the same time, because there are peak hours in the block, observing the peak hours can make a better breakthrough.
The above is my answer, I hope I can give you some help.