When it comes to rice noodles, people first think of authentic Yunnan rice noodles crossing the bridge. What really makes Yunnan rice noodles famous in the world is not only its unique flavor, but also a touching story of "crossing the bridge".
According to legend, a long time ago, there was a young couple in Mengzi County, Yunnan Province, whose life was hard but full of love. Scholars study hard on an isolated island for fame, and the young lady walks across a long wooden bridge to deliver meals to her husband every day. However, no matter how hard the lady keeps warm, the food will still be cold on the island. One day, the lady was mending her husband's body. Stewed an old hen in a crock, but fell asleep because of fatigue. When I woke up, I touched the pot of soup and cooked it, and tasted it fresh and delicious. The lady suddenly realized that the original crock was very heat-insulating and not easy to dissipate heat, which made the chicken soup hot, fresh and fragrant. From then on, the lady made chicken soup from a crock, and when she arrived on the island, she put fresh vegetables, sliced meat and rice noodles into the soup, so that her husband could eat hot and fragrant rice noodles every day.
Later, my husband won the top prize, and I felt grateful for my wife's love.
The eating method of this kind of rice noodle is named "crossing the bridge rice noodle".
Name the long wooden bridge Jinqiao. Jinqiao yuan got its name from this.
Jinqiaoyuan rice noodles originated in Kunming, Yunnan, and developed in Shandong. The project was introduced from Yunnan in 2003 and opened its first store in Jinan. In 2004, Zhoucun Store and Zouping Store were opened. In 2005, Binzhou Store and Weifang Store were opened.
Jinqiaoyuan rice noodle fast food restaurant presents a booming situation. The turnover and profit of each branch are rising year by year, and it has quickly become the leader of the local fast food industry.
In 2006, it signed a contract with RT Mart Group and officially became a strategic partner of RT Mart Group. In June 2006, it opened a Zibo store in RT Mart, Zibo. Jinqiaoyuan Rice Noodles became a hit in Zibo, a highly competitive rice noodle market. The turnover is second to none, showing strong competitiveness, which fully embodies the development trend of Chinese fast food industry in the future. So far, Linzi, Boshan, Qingdao Chengyang, Jimo, Jinan Wenhua West Road and other branches have been opened. At present, many regional branches are being planned. "Jinqiaoyuan" will be promoted by a large number of advertisements from powerful media, and quickly build a brand value chain based on mature product structure and industrial model. Give play to the advantages of core leadership. Provide a first-class successful business model. Build a solid wealth platform for franchisees. * * * Make unremitting efforts to make the brand of Jinqiao Yuan bigger and stronger.
Mr. Wei, the founder of Jinqiaoyuan Rice Noodles, is a native of Guizhou who lives in Yunnan-Guizhou Plateau. Since childhood, he has a special liking for the traditional famous rice noodles in his hometown. In order to introduce authentic rice noodles to Shandong, since 2003, Mr. Wei has personally come to Mengzi County, Yunnan Province, the birthplace of rice noodles, to conduct on-the-spot study and investigation on the production of authentic rice noodles, and constantly visit the experts of rice noodles. And in Mengzi County, the most famous one-hundred-year-old shop for crossing the bridge rice noodles, I have been learning from teachers for more than half a year. From the selection of materials to the mastery of the cooking temperature of the soup, I have repeatedly practiced and pondered. I remember it in a thick diary, and I dare not have any negligence or mistakes. I have initially mastered the complete cooking technology of crossing the bridge rice noodles.
After returning to Shandong, in order to make the traditional food of crossing the bridge rice noodles more suitable for Shandong people's tastes, Mr. Wei made hundreds of attempts in the selection of ingredients and the cooking temperature of stew, solicited opinions extensively, and constantly improved the production technology and raw material formula of crossing the bridge rice noodles. In a short time, he changed from a layman who made authentic crossing the bridge rice noodles to an expert in this field.
After nearly a year of preparation, at the end of 2004, Mr. Wei opened the first Jinqiaoyuan rice noodle fast food restaurant in Qingdao. Not only did the taste of rice noodles meet the taste of Shandong people, but the dining environment in the store was clean and comfortable, which made customers come to eat in an endless stream, and soon he opened a number of chain stores in Zibo, Binzhou and Weifang. At present, Jinqiaoyuan rice noodles have blossomed everywhere in Qilu, and the number and scale of franchise chain stores have been in the leading position in the same industry, winning the favor and praise of consumers. Jinqiaoyuan rice noodle chain is like the rising sun in Ran Ran, which will surely illuminate every corner of Qilu.