Supermarket generally refers to a store where goods are displayed openly, customers choose their own products, queue up for cashier settlement, and mainly deal in fresh food and daily necessities. A retail enterprise with self-help shopping and unified cashier settlement. In China, supermarkets were introduced in 1978, then called supermarket.
Supermarkets generally distribute food and daily necessities, which are mainly characterized by: ① small profits but quick turnover, and basically set up shop assistants to handle middle and low-grade goods; (2) the goods are packaged in small packages, with the weight, specifications and price indicated; (3) equipped with a car or basket, customers choose goods; (4) go out and settle the payment once.
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"What is the logic of' another bottle'?
I believe everyone is familiar with the method of "one more bottle": open the bottle caps of drinks and beer and turn them over. If there is the word "one more bottle" inside, you can exchange the bottle caps for another bottle, which generally has a very high winning rate. Its inventor is Master Kong.
In the summer of 20 10, master kong first launched a large-scale "/kloc-0.5 billion bottles, one more bottle!" In this way, Master Kong's market share in that year was greatly improved, which bought enough time for developing and cultivating new products.
Because the marketing in the first year was quite successful, Master Kong continued this practice in 20 1 1 year. Subsequently, other beverage companies followed suit, and well-known beverage brands, including Red Bull and Uni-President Iced Black Tea, launched the promotion policy of "one more bottle". "One more bottle" has thus become a common and effective means of promotion in the beverage industry.