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Why did Nescafe suddenly sell Silverado? What are the signs before that?

I'm sure you go to the supermarket to buy things to eat should have seen the silver heron eight treasure porridge it? Silver Heron products are their own more favorite products, especially Silver Heron peanut milk they very much like to drink. However, after so many years, many products have been upgraded, and Yinlu has never made any big moves. The taste of Silver Heron peanut milk that I drank when I was a teenager and the taste that I drank when I was in my twenties are the same, and nothing has changed at all. And Nestle has announced the official sale of Silver Heron, which many feel is not unexpected. In my own opinion, it is also something unexpected. This is because: first of all, Silver Heron products have not been upgraded much over the years, the competitiveness is not as good as it used to be. Secondly, although Yinlu peanut milk is very nutritious, many people do not like to drink it. Finally, in the field of porridge, Yinlu products are not very dominant.

One, Yinlu products over the years have not been upgraded, the competitiveness of the former

Over the years, Yinlu products, whether packaging or flavor seems to be little change. This can seem, Nestle in the silver heron did not put too much effort. Therefore, the sale of silver heron is also in their own expectations.

Two, Silver Heron peanut milk is very nutritious, but many people do not love to drink

Silver Heron peanut milk is a protein drink, nutrition is relatively rich. However, due to the addition of peanut flavor, many people do not like it very much. Every time you drink Silver Heron peanut milk by yourself when people around you ask why you like it, you can see that many people do not like it. Therefore, the benefits of Silver Heron should not be very good, the sale of Silver Heron is in their own expectations.

Three, in the field of eight-treasure porridge, Yinlu products are not very dominant

In the field of eight-treasure porridge, Wahaha is very strong. Around themselves, many people will eat Wahaha eight treasure porridge, but very few people eat Yinlu eight treasure porridge. Therefore, Yinlu in the field of eight treasure porridge should not be very good.

So it is not surprising at all that Nestle announced the sale of Yinlu. What do people think?