Lao Gan Ma? In China's seasoning market can be said to have a pivotal position, not only by the Chinese people's favorite, but also a lot of foreigners are also very like. In 2003, Lao Gan Ma had the capital to go public, but Tao Huabi, the founder of Lao Gan Ma, was not very interested in going public, she said she only knew how to make sauce, how to make sauce well, and get more people to like, she only did what she was good at, and it was precisely because of her simplicity and dedication that Lao Gan Ma's sales volume and share of the market have been so far ahead of the others that it has become the most popular seasoning in China. It is because of her simplicity and dedication that Lao Gan Ma's market sales and share have always been far ahead of the competition, and she has become the leader in the seasoning market.

Lao Gan Ma? Lao Gan Ma? s founder, Tao Huabi, was a rural woman who never went to school and couldn't even write her own name. But this is such a person in 1989 when the white hand from scratch, to today will be Lao Ganma this brand into a well-known brand, and created a very good results, but also indirectly drive the local 8 million farmers to become rich, the local government also in order to reward the Tao Huabi gave her four rows of license plates.

Tao Huabi did not do the sauce at the very beginning, she was selling rice tofu at the very beginning. She went out early every day and came back late, carrying a basket and squeezing buses to sell rice tofu everywhere, in 1989, she used her own money saved from selling rice tofu to build a house, and also opened a very simple snack bar, mainly to sell cold noodles and cold noodles. Tao Huabi had saved up a little money over the years, so she upgraded her snack bar to a restaurant. Her restaurant because of cost-effective, large amount, and by many people like, And Tao Huabi is also very helpful, for some come to eat in poor conditions of the students she often is not charged, so the local students also affectionately called her as ? The first time I've ever seen a woman in a room, I've seen a woman in a room. .

But slowly the restaurant's business is getting worse, but to Tao Huabi's surprise, the sauce she made herself is exceptionally popular. Many people came to her place to eat just to eat the sauce, this incident also let Tao Huabi has a new idea, she decided to study the practice of the sauce, and will be closed down the restaurant opened a food processing plant, specializing in the production of Lao Gan Ma sauce . And because of Tao Huabi's efforts, the Lao Gan Ma brand went global.