@Liu Chun: Recently, Surge News is very hot, mainly because of several big original current affairs articles. But the old man believes that this does not mean the success of the news portal surging news featuring original content, because even more originality can't support a news portal, and the PC-based portal itself is in decline. Surfing news recent fire still comes from the public **** account from the mobile end of the forwarding spread, Surfing's future in APP in the mobile end.
@WuDa ShenYang: Concerned @ surging news network public opinion field there are several more public opinion penetration of large media such as: the people's department, China's net affairs, global times, southern media and financial financial caixin, etc., and now it seems to be a new force out of Shanghai. Recently, Pengyuan News has been on the rise, with several high-exposure hotspot opinion pieces. Whether it is a flash in the pan or a force to be reckoned with is worth watching. Keeping up with hotspots, fast reporting and innovative expression may be the way to go.
@WeiWuWan: Shanghai Newspaper Group's "Surge" is online: please burn money in a rhythmic way. Surge not only makes you feel that there are more things, but in fact there are more things as well. In the end, it may still be too much money. The real entrepreneurial project, where will be on hand on so many original content supply. There is money to burn is good, but there is a rhythm to burn, is the right.
@WuFeiWeibo: "Surge" is the first result announced after the reform of Shanghai Newspaper Group. According to the vision of Qiu Xin, the head of Shanghai Newspaper Group, the group's future new media strategy will focus on two models: the first is to attract traffic through high-quality original content and rely on a huge number of users to get advertising revenue; the second is to face a narrow group of people to get user-paid revenue with highly specialized content and precise services.
@Wang Ganlin: Although the microblogging and WeChat public number of @PengPengNews has not been updated yet, from the point of view of the news released on its website, it has to be admitted that the PengPengNews, which was built by the Shanghai Newspaper Group at a cost of two hundred million dollars, will surely become the No. 1 news website in China. The site embodies six words: timely, exclusive, in-depth, even Caixin.com, Caijing.com have to lose a few points. In the "less is more" written by the blogger Wei Wuwang, he wrote:
The Shanghai Newspaper Group's surging project is finally online, and when my parents, who love current affairs information, heard about it, they took out their cell phones and tablets (Android) at the first opportunity to ask me to help them install it. I tossed and turned for quite some time because there was actually no app to download on the Surge website, and I had to install a 360 or a pea pod before I could download the app -- I don't know what the people at Surge were thinking.
Personally, I got the Surge app from a private source a long time ago, and after installing it on my phone, I showed it to different friends, and there were all kinds of opinions, but there was one thing that all of them agreed on: there was too much content. It's a qualitative expression (take my phone and they won't play with it for long), and we need to quantify it a bit.
The Surge's website lists forty-seven columns (or tags, tag, but the average person who can't figure out the difference between columns and tags will assume at first glance that this is the Surge's column design), and there are sixty-four articles tagged with the time of June 28 (2014) (which is a Saturday). The mobile side of Surge, which shows a steady stream of more content as you keep scrolling down, seems to give the impression that there's no bottom to it - a kind of parody of Pinterest, but I personally thought that Pinterest was light reading, and that Surge was not a light reading product.
In other words, Surge doesn't just make you feel like there's a lot of stuff, there is in fact a lot of stuff. Sixty-odd articles, each if 2,000 words, that's a pace of over 100,000 words, not exactly producing a book a day! -- or the Saturday of a big weekend.
Moules, who coined the terms information retrieval and portrayal of symbols, proposed a law of Moules in 1959: users will tend not to use an information retrieval system when having the information will cause them more pain and trouble than not having the information. Information causes pain and trouble. It's something we've all experienced. -- Honestly, Moores, himself, is against massive amounts of information. Mowry, the father of information architecture, said the same thing in his book Random Search: It's only right that our focus should now shift from creating an abundance of information to solving the problem of distraction.
Now let's take a look at Surge, the official positioning of which is current politics and ideas. A friend of mine said: "We want to give people the feeling that if you like politics, it's enough for you to come here, and all the best political and ideological content on the Chinese Internet is here. This positioning can not be said to be wrong, this piece of the Chinese world for various reasons there is indeed some lack, but my personal opinion is that at the beginning of so much content, there is a sense of black clouds. Users will run away from the system when they feel burdened.
In fact, I don't fully accept the less-is-more in the title. Popular products on the Internet are complex (think WeChat, which is the most popular nowadays), but they don't start out as complex. The first version of QQ was so simple that the installation package was even less than 1M, and when the supply is slowly increased, the user's tolerance will increase. The same is true for Surge. There is no such need to start with such a huge supply of content, even if you can customize the columns, forty-seven columns will make people choose not to be able to.
Additionally, at the 2014 China Media Brand Summit Forum held on July 17, 2014, Wang Wei, vice president of the Shanghai Newspaper Group, referred to the recent attention of the "surging", saying that it was originally scheduled to be listed on July 21, but it will have to be extended for a period of time, "interface". The "interface" is expected to be launched in August. Wang Wei said that although not yet officially online, just in public testing, but "see some comments that 'surging' content timely, exclusive, in-depth."
As the first result announced after the reform of the Shanghai Newspaper Group, "Surge" is to become "China's first news quiz product" according to the vision of Qiu Xin, the head of Shanghai Newspaper, which will interact with readers to tell the truth from rumors and update the verification results in real time. Verification results are updated in real time. Wang Wei also explained about "PengSurge", "PengSurge is located in attracting traffic through quality original content with news and ideas, and PengSurge is built up with the brand and team of Oriental Morning Post, which, in the words of media researcher Lao Wang, shows that the brand of Oriental Morning Post has begun to transform. transformation on the beginning of the transformation."
Students attending the forum, while recognizing the power and influence of the content released by the "Surge" and its speed, also raised their own questions, "The Surge attaches importance to the process of content development, or to the production of content at the same time, why is it still very limited to the construction of its channels? very limited?" Wang Wei frankly, should pay more attention to channel construction, not not pay attention to, may be too late, "'surging' project is currently in the early stage of the grassroots, so it certainly there are many aspects will not take into account, it wants to play their own brand, want to put their own brand in the most core part of the first to create, I think it has been instilled in the external such a way, I think it's a good idea, but also a good idea. I think it has been instilling such an idea, the so-called news+ idea, in the public. Some of its modes of operation are formal, different from our original way of organizing news, including the way of presentation. You can note that it is a news site, but also has a mobile platform to read, the part of the mobile platform to read are in the test. The way it is presented is not the same as what you see online in terms of layout and organization, it's a project-based approach, and I'm told there are about 80 square tables. I think it is mainly focused on shaping the core brand and content, perhaps they feel that now the microblogging climax has passed, WeChat has the accumulation process, if it can be read on the web version and mobile platforms will be able to achieve its initial purpose.