Jingwu Road, Hankou, was popularized by duck necks all over the country. A small duck neck has changed the fate of countless grassroots, and a less than 1,000-meter Jingwu Road has produced dozens of millionaires in bulk.

From the initial "a stove and a pot, a cutting board and a knife" of the original workshop, to today's modern industrial park scale production, more than 20 years, Jingwu Road duck neck through the storms of the market, the gradual development and growth of the branch also opened to Beijing, Shanghai, Shandong, Fujian and other parts of the country.

Two years ago, Jingwu Road demolition and renovation, according to the Wuhan Municipal Land Resources and Planning Bureau of land reserve planning points, here will rise a high-grade commercial and residential areas.

A small street opened more than 60 duck neck shops

"Go, to Jingwu Road to eat duck neck!" For more than 10 years, every night, a large number of people flocked to Jingwu Road, the night table, always a lot of beer, duck neck.

Jingwu Road, named after the Jingwu Hall established here in the 1930s. In the late 1980s, the alley was also known as Leather Street because of the famous Red Star Tannery, which specializes in nitrate pork skins.

Brined duck necks on Jingwu Road emerged in the early 1990s. There are legends that it was launched by Chongqing people on Jingwu Road's Jingwu Dining Hall, and there are also legends that Tang Lajiu was the first to launch it in the late-night stalls after returning from a long trip to Chongqing to learn the art, and won the public's stomach. Later, residents of the entire street flocked to learn from the master. At its peak, more than 60 duck neck stores opened on the less than 1,000-meter street.

Mr. Zhang, a former busboy, vaguely remembers the Jingwu Road duck necks of the early 1990s. He claimed that people love to go to Jingwu Road to spend the night, one hand with a glass of wine, one hand with a duck neck, nibbling on a section of duck necks and drinking a glass of beer, "that's what I call a cool". He has to send several guests there every night.

Wuhan Jingwu Road Duck Neck Association has conducted a market research, the heyday, Jingwu Road business duck neck stores up to more than 60. Jingwu people's facade at the Jingwu Road intersection, business is the most red-hot, the store is open 24 hours. Because of the constant flow of customers, the store did not even install the door. Some statistics say there was once a store with a revenue of 200,000 yuan a day.

In 2002, the movie "Life Show" pushed the duck neck to the whole country, and the red Jingwu duck neck went on the road of expansion. Today, there are more than 200 outlets in the Wuhan metropolitan area. With agents in more than 10 provinces and cities across the country, Jingwu duck neck has gone nationwide.

According to the Wuhan Jingwu Duck Neck Association, in 2011, the province's duck neck business points totaled up to 7,500, with an annual output value of about 5.4 billion yuan. Wuhan people to foreign stores to sell duck neck also countless, annual output value of nearly 1.2 billion yuan. According to reports, the province's Jingwu duck neck annual tax revenue of up to 100 million yuan, only Jingwu duck neck can solve the province's annual employment of more than 100,000 people.

Demolition and reconstruction will rise upscale commercial and residential areas

In 2010, with the demolition of the urban village, Jingwu Road was also demolished, more than 60 duck neck stores were forced to relocate. Subsequently, a duck neck street was replicated across Jiefang Avenue, where Jingwu people, Hankou Jingwu and other brands settled. Zhouheiduck and other brands also piled up here.

Before the demolition, Jingwu Road duck neck store has more than 60, replica duck neck a street in the early stage of 30, today, this street Jingwu duck neck store only 8. This street of Hankou Jingwu store employees said, Jiefang Avenue can not be parked, customers to buy duck neck is very inconvenient, resulting in a street of duck neck business "only to maintain".

It is reported that the Jingwu duck neck sales model, self-owned stores accounted for a large proportion, while outside the province, in addition to a few companies, most are looking for agents.

"In general, the overall situation is relatively smooth." Liu Shiping, president of the Jingwu Duck Neck Association in Jianghan District, said that in the past two years, Jingwu Duck Neck has entered a development bottleneck.

"Rising storefront rents, rising employee wages, and rising raw material costs, while Jingwu duck necks are still at 5 yuan per root, have dramatically narrowed profit margins." Liu Shiping said, take Jingwu Road, Xinhua Road coach station demolition take away a large number of customers, Jiefang Avenue belongs to the strict control of the street can not be parked, the customer to buy duck neck inconvenience, the original front store after the factory model has changed, the logistics fee increased significantly, more importantly, the majority of production bases are built in the suburbs, the cost of land is large, which hindered the development of Jingwu duck neck.

Jingwu people's Tong Mingjun introduction, go to correct the wrong year to start, the company in Huangpi Wuhu land acquisition, plans to invest one hundred million to build 50 acres of base, so far still in the formalities.

"The root is gone, always feel uneasy." Several Jingwu duck neck enterprises have been mentioned on several occasions, hope that Jingwu Road demolition and reconstruction, can restore Jingwu Road duck neck street. According to the Wuhan Municipal Land Resources and Planning Bureau of the land reserve planning points, here will rise a high-grade commercial and residential areas.

The past

"Jingwu first" fight from the dark fight to the open fight vicious competition has led to the closure of half of the stores

"I am the first one in Wuhan to do duck neck." The company's main goal is to provide the best possible service to its customers," he said. "Nine duck neck king" Tang Guangshan Jingwu duck neck contribution, although there is not much disagreement, but around 2002, for the "Jingwu first" title, Jingwu Road duck neck operators to fight.

Because of the duck neck business is booming, when this hundreds of meters long alley densely opened more than 40 duck neck store, "Jingwu first" of the fight from the dark fight into the open. Nearby residents, Mr. Yang said, Jingwu Road, Jiefang Avenue end of the Hankou Jingwu, Jingwu people, Wang Songlin Jingwu and other three, quickly became the Jingwu Road duck neck big. "Several stores are next to each other, and several bosses are 'head down, head up', but it's rare to see them greet and chat when they meet." Liu Shiping, director of the Xinhua Industrial and Commercial Office, recalled that when business on Jingwu Road caught fire in 2001, the relationship stiffened, with people revealing each other's shortcomings and tearing each other down.

Competition is fierce, business is not good, some stores began to move into the cheap raw materials, into the water seasoning and even chemicals brine duck neck, tasteless duck necks destroyed the entire industry. in September 2007, the relevant departments of the Jingwu Road, as well as the nearby 14 duck neck store found that four duck neck nitrite or sorbic acid content exceeded the standard.

Additionally, a price war has been waged. before 2001, Jingwu duck necks had been priced at 5 yuan each, but at the end of 2001, there was a price melee of 4 yuan each and 10 yuan each for three.

Vicious competition, resulting in unstable duck neck quality, Jingwu image damage, the operator's profits fell sharply, most stores had to close down. 2003, Jingwu Road, only 18 stores in normal operation. 2007, in the industry and commerce and other departments to promote the establishment of the Duck Neck Association, Jingwu Road, the duck neck store handshake, unified trademarks, standardization of production, quality standards, industry standards and so on. The solution.