Let's start with the Xu Xian version.
Xu Xian's version reflects the concept of Snickers "sweeping hunger" by shooting a player who is weak because of hunger, holding an umbrella in the sound of "propping up" that brothers expect, and finally throwing the ball back to normal after eating Snickers.
Is Xu Xian recognized as a weak country? It seems not, but Lin Daiyu is.
Slot 2: The teammate shouted "Hold on", and Xu Xianzhen held up an umbrella, which caught his attention. But I want to say, is this arrangement just for fun? The theme of the advertisement is "eliminating hunger". Does it have anything to do with the theme?
Article 3: Who did Xu Xian become after eating Snickers to regain his strength? Became an ordinary member of the sweaty team that the ordinary audience didn't know. Is there any impact?
Let's talk about the Yao Ming version.
Yao Ming version, by shooting a player (ordinary player) who is weak because of hunger, can't fall down in the confrontation. After eating Snickers, he regains his strength and becomes Yao Ming, which embodies the concept of Snickers "sweeping hunger".
Slot 1: Who is this ordinary player? What is his task? It seems that only by watching the whole advertisement can we understand that he is a representative of "weakness". Without approval, the audience has to look at advertisements with logical thinking. How can this get the effect of conflict?
Slot 2: Is Yao Ming the representative of …?
Slot 3: Yao Ming is, but does he stand on tiptoe and reach for the shot to show the effect of "physical violence"? I can't. Can you shoot a 360-degree spin dunk?
Suggestions for improvement
Idea: Since it is "hunger-sweeping". A strong representative of this hunger for food should have a certain degree of recognition and be familiar with people and things. Putting them together is more influential.
Hunger representatives: frustrated balls, stray cats, critically ill patients in intensive care units, and camels foaming at the mouth. ...
Strength representative: deflate while inflating, but inflation is greater than deflation, and deflation is regarded as a ball of flight power; A tiger pounced on a rabbit; Transformers; A galloping fast horse ...
Inappropriate example: 1 (The specific expression is not as profound as brain cells think, just give a simple example to understand the meaning):
Scene 1: A deflated ball flies towards the goal line, just deflated and unable to move forward.
Scene 2: The same deflated ball flew to the goal, but it fell and received snickers from the players halfway. It was so angry at once that it jumped like a tiger with tail gas and broke the net.
Inappropriate example 2 (same as above):
Now that we have Xu Xian and Yao Ming, we can combine them to produce an impact effect.
Hungry players come from Xu Xian, and the courage and strength after eating Snickers come from Yao Ming, but in a video, all irrelevant umbrellas have to be removed.
The deeper contrast and influence need to be further explored by the advertising team.
digress (from the subject)
Self-made special effects cost 50 cents to increase the sense of picture.
Next notice:
I always laugh at the advertisement (2)-Sprite.