-Selling cakes alone. This is the business form with the least capital investment. The venture capital is about 50,000 yuan, 20,000 yuan is used for store rent and decoration expenses, and 30,000 yuan is used for procurement and daily expenses. In this business model, investors don't need to consider the cake making process, but one thing needs to be noted is that they must choose manufacturers with good quality assurance and good reputation, otherwise they will smash the signboard of their own shops.

-Selling cakes, bread and freshly baked cakes. This form of venture capital is about 80,000 yuan. In addition to store rent and decoration fees, investors also need to buy their own production equipment. Of course, according to the different requirements of manufacturers, you can choose to pay by installment or one-time payment. Judging from the current market situation, the price of baking equipment in small shops is not very high, and the price of baking boxes with smaller specifications is between 200 and 500 yuan.

—— Self-produced and self-sold, and set up a factory to produce cakes. This is the largest commercial form of initial investment, with an investment of more than 300 thousand. In terms of rent and equipment investment, it will probably take up about 250 thousand. It is suggested that investors who choose this mode of operation can negotiate with the lessor to pay quarterly or operate in partnership to reduce the amount of one-time investment in rent.

Option 2: Store address

No matter which operation mode, the location of the store is very important. As the saying goes, "location is the key to opening a shop." The location of well-known cake shops requires "prosperity". For example, Yuan Zu made it clear that franchise stores should be opened in busy areas such as leisure pedestrian streets, commercial circles and office buildings in urban areas, which can be two 80-square-meter stores. However, for small shops, the rent in busy areas is too high. Therefore, it is recommended to choose a more popular community near the school. The rent is more affordable and the place is not too big. 30 to 50 square meters is enough.

In terms of store decoration, well-known cake shops will arrange unified decoration design, for example, Yuanzu will assist in store site selection, decoration design and store construction. For a self-operated cake shop, it's all up to you. It is recommended to pay attention to the following points when decorating:

-Use well-lit glass as the external wall. First of all, customers can see cakes and other foods in the store at a glance, which undoubtedly makes an image advertisement. Secondly, the glass exterior wall is easy to clean.

-the color is mainly elegant. The pink decoration of Yuan Zu is a good example, which gives people a warm feeling. Do not use dark colors such as black.

Spindle: featuring "weapons"

In order to gain a foothold in Hangzhou cake market, characteristics are the only "weapon", which should be aimed at the target consumers. For example, the cake shops in Danby and buoyancy forest take the exquisite and fashionable middle and high-end route and have many young customers. To open a cake shop with its own brand, it is necessary to investigate the target consumers in advance and design and produce products that meet their tastes.

In terms of personnel training, well-known brands such as Yuanzu can provide a series of related trainings. For ordinary stores, it is enough to recruit 2 ~ 3 technical assistants. However, if they have their own production lines, they need to increase their personnel accordingly and conduct production training.

In addition, the cake shop business has obvious peak season and low season. According to industry insiders, June, July and August are off-season, and operators may consider appropriately reducing manpower to reduce costs. Business will be booming in the second half of the year 1 1 and around 65438+February.