Food agents need to consider the elements of joining:

One, the choice of location

Store site selection, is a long-term investment in the franchisee, the relationship between the future economic benefits of the franchise and the prospects for development of the two stores in the same industry with the same size, if the composition of goods, service level, management level, promotional tools, etc. are more or less the same, but only because of the location of the address Different, business benefits may have a greater difference. Choosing a good location, the business items are of secondary importance. As Li Ka-shing famously said, the three elements of choosing a property, the first is the location, the second is the location, and the third is still the location.

Two, customer analysis

All people are consumers, it is natural that the store customers, the franchisee in the choice of location must understand the local population, population density, population growth, population age structure. If you can analyze the number of potential customers and the flow of traffic patterns, then you have succeeded one step.

People come and go, of course, favorable set up store, but not just people passing through the place is suitable for store, or to analyze which people come and go, the flow of regular how? First of all, to understand the age and gender of the passers-by, because some of the passers-by are children, they may be fast-food store customers, but will not be the clothing store customers; secondly, to understand the peak time of the pedestrians and the scarcity of time; again to understand the pedestrians and the purpose of the pedestrian and the time to stay. In the commercial concentration of the busy area, the passenger flow is generally shopping for the mainstream, characterized by slow speed, long stay, flow time is relatively decentralized, therefore, you can be located in those stores that operate selective goods, such as organic food stores.

Three, transportation and geographic conditions

Store site once selected, generally will not be easy to migrate, migrate must pay a great price, the franchisee also hope to do some of the long term, which requires that in the selection of the site, at the outset, should be from the long term, the development point of view. The city's long-term plans can have a major impact on the franchise's operations. Some locations from the near future, may be the best choice of location, but may be with the city remodeling and development of new changes and is not suitable for the establishment of stores, on the contrary, some locations in the near future may not be ideal, but from the planning outlook and may be very promising.

Four, those locations are not suitable for organic food stores?

Some areas, although there is a considerable amount of traffic, but more non-commercial factors, such as stations, docks, schools, public **** place, etc., the mainstream purpose of its passenger flow is not to buy goods, but mainly for other purposes, shopping is incidental. Some areas of the passenger flow is generally faster, stay a short time, flow time is more concentrated, so you can be those who operate less selective and easy to carry the goods of the store is located here, such as tobacco and liquor stores, cold drinks stores, fast food stores and so on.

And if your organic food or local specialties, it can be in such a location, if not you can not open a store.