Nanjing, Jiangsu Province.

Internet celebrities are people who have become famous in real life or online life because of a certain event or a certain behavior that has attracted the attention of netizens, or people who have become famous because of their long-term and continuous output of professional knowledge. Their popularity is all because of their own certain qualities in the role of the network has been amplified, and with the netizens of the aesthetic, ugly, entertainment, excitement, voyeurism, imagination, taste, and the spectators and other psychological fit, intentionally or unintentionally by the network world of the pursuit of the "Internet celebrities". Therefore, the "network celebrity" is not spontaneous, but the network media environment, network celebrities, network pusher, traditional media and audience psychological needs and other interests **** the same body under the combined effect.

Today's cultural circle, especially the circle of popular culture, is no longer simple. Movies, television, literature, music, traditional arts, and then the wonderful programs in these areas can not be as a decade or two ago, as the "predecessors", a few into the collective memory of all Chinese people, and the civilian orgy created by the network celebrities are seen by many as "a kind of noisy bubble! "This is the result of the pluralistic era. This is the result of the pluralistic era, not manpower can be reversed. In this bloom, some people are tired of seeing the vilification and quarrels and feel disappointed, while some people have countless free choices and are like a fish out of water. So what's the difference between internet celebrities and traditional celebrities? It all boils down to a different platform for fame.