1, code optimization
When doing website optimization, the first thing to be optimized is the code of the website. There are some junk codes in both customized websites and template websites, which need to be dealt with.
If we don't deal with these junk codes, it will affect the running speed of the website, and then affect the experience of users and search engines, and then affect the ranking of the website.
2. Architecture optimization
Whether the website structure is reasonable or not will directly affect the browsing experience of users and the crawling effect of search engine spiders. Therefore, the optimization of website structure is a very important link. Only when the website has a good website structure can the search engine spider crawl the website pages smoothly.
3, keyword selection and layout
In the process of website optimization, keyword selection and layout are very important links. When choosing keywords, you must choose a wide range of keywords suitable for the website.
After the keywords are determined, the keywords need to be classified, and then the keywords are laid out according to the importance of the keywords and the page. Only by rationally arranging keywords can it be more conducive to keyword optimization and ranking.
4. Internal chain layout
In order for search engine spiders to better capture the content of the website, a reasonable internal chain layout is very important. In the internal chain layout, it is best to connect related pages with links.
It is also necessary to add some important pages to the site map. When the search engine spider enters the page, it can follow the link to the next page, which can better include the website pages and is conducive to website optimization.
5, the chain construction
In the process of website SEO optimization, the help of external chain is definitely indispensable. In the process of establishing external links for websites, it must be completed in a high-quality platform, and the exchange of friendship links must also be exchanged with relevant and high-weight websites, so as to obtain high-quality external links, which is of great help to the promotion and stability of website rankings.