The classification of the milk tea industry is now very detailed, so you must first look at your positioning, whether it is mainly milk tea, milk cap, fruit tea, and freshly squeezed juice. Mainly, they all belong to the milk tea industry, and the business methods of these positionings are different.

If it is a milk tea shop that mainly focuses on pure milk tea, then it must first achieve the ultimate in milk tea taste. The milk tea industry must make most of its profits by relying on word of mouth and repeat customers, and word of mouth and repeat customers are both Based on taste, no store can sell feelings from the beginning to the end. Milk tea shops must first be in the beverage industry and belong to food. The soul of food is taste. If the taste is not good, no matter how much else you say, it will be useless.

Therefore, a milk tea shop that mainly focuses on milk tea must first have at least three signature milk teas with store characteristics, so that it can have business capabilities and stand out. Otherwise, profitability can only depend on luck. .

If it is a milk tea shop that mainly focuses on milk caps, the taste of milk caps is actually not as picky as milk tea, so it must be opened well. Although the taste is also important, product packaging and store features are more important. This is why some Internet celebrity stores that started selling milk gauze became popular. What this type of store needs is its marketing. If the marketing is good enough, the so-so taste will make it popular, because what it sells is a concept.

Selling mainly fruit tea is similar to milk tea, and the location of such a store is also key. If such a store is surrounded by hot pot and barbecue restaurants, then such a store can almost wait to collect money. Because the store is positioned in this way, it is actually paired with some traditional catering. It is similar to the tea stalls in ancient times. Its main function is to quench thirst, and this kind of fruit tea has an additional function of relieving spiciness.

A store that mainly sells fruit tea can basically operate well as long as it has two types of fruit tea that are commonly sold. In terms of business details, the store only needs to store a sufficient amount of ice cubes. , so for such a store, location selection is very important, and each store must have a high-power ice machine. Even if it is equipped with a low-power one, another one will be added later.

Bulk tea shops with the concept of freshly squeezed juices mostly sell health-themed items. It would be better if they are adjacent to general health care centers and maternal and child care centers. Of course, they are also ok near supermarkets because of the convenience of such stores. The positioning is that there is less processing. The equipment only requires a juicer and some ice cubes, and the rest is sealing equipment. Nowadays, those who pay most attention to health care are actually not the elderly, but pregnant women and mothers. If such a store is near a maternal and infant store, the business will be better, because the customer group is more receptive.

So there are many ways to operate a store. Only after you understand your positioning can you build a good store, which is more important than the drink formula.