201965438+1October 12. Xu Yongzhi led his project team to win the third place in the 5th Super Creative Award for the case of continuously improving absolutely delicious duck neck100,000,000. That night, Xu Yongzhi was promoted to be a partner between China and China.
On the afternoon of 2065 438+09 65438+ 10/5, I successfully made an appointment with this new partner from China, and invited him to share with our fans the story behind his promotion and his attitude towards life and work.
1: First of all, tell me how you feel about being promoted to partner.
Xu Yongzhi:
First of all, I am happy. Whether in China or in the whole industry, it is the honor of partners in China and China. I am honored and happy. Second, there are worries. In Huashan's Biography of Wang Yangming, Hua Ban said that "the real name wins, and the scenic spots dig their own pits." I'm afraid I don't deserve this position, and I need to work harder to be more practical. Nothing is taken for granted, everything is so rare and precious, nothing is once and for all, and everything needs to be obtained constantly.
You majored in biotechnology, and the graduate students majored in law in Tsinghua, but your last job was marketing planning. What stories can you share with us here?
Xu Yongzhi:
In fact, this is a matter of determination. Confucius said that standing at thirty is actually an ambition, and it is difficult to make up your mind. From high school to college to graduate school, it is actually a process of constant determination and a process of finding my own career direction.
In high school, I liked liberal arts. When I was preparing for college, I heard from my teacher that biotechnology is a sunrise industry in 2 1 century. When I chose to volunteer, I inexplicably chose the direction of biotechnology.
It was not until I went to college that I discovered biotechnology. I need to study calculus, biochemistry, physical chemistry and so on. I'm not good at it at all. So I didn't have a good class during my college years, and I often read liberal arts books in the library.
It is also a surprise to be a graduate student after graduating from college. Biotechnology is just like not studying if you don't study for graduate school or PhD. The atmosphere of the school entrance examination is very strong. Although I don't plan to study for a graduate student or a doctor of genetic engineering, I am the monitor of my class, thinking that I can't drag my feet, so I took the exam. So, I chose to study for a master's degree in law, and finally I was very lucky to step on the fractional line and enter Tsinghua University.
This process is actually very accidental, not arranged step by step. I went to law school and passed the judicial examination. When you graduate, you have several choices, either as a civil servant, a judge, a lawyer, a legal adviser in an enterprise or a financial institution such as a bank. My choice is simple. I go wherever the salary is high, because when I was at school, my family owed a lot of debts and I couldn't wait to pay them off.
Later, I went to Wang Ba Group as an assistant marketing director and embarked on this brand-related road. After working for a while, I feel that I really like brand-related work, and that this kind of work is very suitable for me.
In my last company, I had a very important job, which was to find an advertising company to make a competitive presentation, because I had to shoot a lot of advertisements. Many advertising companies in Guangzhou have been invited by me to compare manuscripts. Through this, I basically know the level of most advertising companies in the entire advertising industry.
Later, after seeing Weibo of Huaban, I got to know China and China. After comparison, he found that Huahua's method was very active and systematic. If you really become a professional in brand and marketing, Huahua is almost the only choice. I sent a cover letter to Huaban Weibo, and then the family came to Shanghai from Guangzhou and Huahua. This is probably such a process.
How do you think your work experience has influenced you?
Xu Yongzhi:
This experience should be said to have a great influence on my life. Because these experiences have made me such a person, my mode of thinking, my knowledge and my chance have great influence.
For example, because I don't like biotechnology, I read a lot of books in college and formed the habit of deep learning.
I studied law when I was a graduate student. Studying law is very rigorous and requires strong logic. After coming to Huahua, we were a consulting company, and I found that my previous academic training in logic played a great role here.
Because lawyers talk like water, they pay great attention to the accuracy of words. If you say a wrong word, something may happen. The training at that time was very useful to me. Now my sensitivity to words and my pursuit of logic are closely related to my legal training.
My experience in Wang Ba Group gave me the opportunity to know about the advertising circle, to know Weibo, a China artist, and to come to China and China.
I have served many projects in China and China. Which one do you think has the greatest influence on you?
Xu Yongzhi:
I have served 16 China project, delicious duck neck, Sian, Guangxi Sanpinwang original soup beef powder, Guangzhou Niuxiaozao beef offal pot and so on.
Xu Yongzhi's Team Works (Part)
One of my most influential clients should be Jiahua Flower Cake. I made Jiahua Flower Cake from 20 15 to 20 18 for three years. Today, I have only worked in China for more than five years, and Jiahua Flower Cake has been with me for three years. I have a good impression on this customer, and my own growth is almost accompanied by the project of Jiahua Flower Cake.
From the first proposal to the last proposal, now the whole process is full of emotion. There are failures, regrets and, of course, good grades. For example, there are super slogans such as "Jiahua Flower Cake, three roses and one cake", as well as creative development of cloud leg cake products, including continuous shelf improvement experiments when making the last proposal for Jiahua Flower Cake.
This project has ups and downs, and it is my most unforgettable one. I am also very grateful to Mr. Zhang, the boss of Jiahua Flower Cake, and Mr. Tang Haitao and Mr. Yang Li for their support and help in this process. Thank you, Jiahua.
Here I also thank all the customers I have served, thank you for your trust, support and achievements, thank you sincerely!
5. As a member of the company's TPS bureau, how do you understand the importance of TPS? What role does it play in our project?
Xu Yongzhi:
TPS is very important to the whole people of China and China. What is TPS? Known as Toyota production management mode, it is a management technology in a sense. What China and China are good at is creativity. We have creative technology and production technology, so strengthening management technology can not only give full play to everyone's creativity, but more importantly, turn individual talent into the technology of the whole company and give full play to the ability of the whole company organization.
Also, when there are more and more people in a company, the internal transaction cost of the organization will become higher and higher, and how to reduce the internal transaction cost of the organization becomes very important. TPS is the most effective management method to reduce the internal transaction cost.
What is the biggest ability of an enterprise? It is not the boss who plays to the extreme alone, but everyone who plays to the extreme. Everyone is an engine, and everyone will find problems and improve them. This power is very great. When everyone is an engine and is actively thinking, discovering and improving, the strength of this organization will become very strong and full of vitality, and only such a company can be truly competitive.
We have tasted the sweetness ourselves. We are a consulting company, so we should give the good things we have learned to our customers and let them taste the sweetness. Therefore, starting from this year, we intend to apply the spirit of continuous improvement and the method and spirit of TPS to our customers. A project like Juewei Duck Neck is the representative of our continuous improvement case.
6. What do you think is the partnership between China and China? What is its greatest value?
Xu Yongzhi:
Partner is a management mechanism in China and China. Because Huahua has a partner, the company has entered the fast lane of development. It shows that with the partner system, everyone has the opportunity.
If enterprises want to grow, they must continue to return to tribalization. Partners are a small tribe, and each partner is an engine. Hua Ban used to be an engine, and we all followed him. He was whatever he said.
A partner is an independent business unit that manages itself. Partners are responsible for your customers and team members. It is a corporate responsibility and a profit distribution mechanism. It is a necessary mechanism for the large-scale development of the entire China-China organization.
What are the partners of China and China? First of all, I think partners are role models, just as Huaban is our role model, because Huaban says that self-cultivation and governing the country are imitations, so partners should take the lead in setting an example.
This existence is not easy. This is an honor and a responsibility.
Of course, China and Chinese partners are also an honor, an honor within the company, and also an industry position in the whole industry.
7: Now that you are a partner of Huaxin and Huaxin, what are your plans for your future work?
Xu Yongzhi:
Becoming a partner is the first step in the long March. After becoming a partner, the first thing is to improve yourself and make your self-cultivation and ability more solid. We should continue to improve our self-cultivation and learn Chinese and Chinese methods more comprehensively, systematically and solidly. Chinese and Chinese methods are too huge to learn.
I am also very grateful to the company for arranging me to study EMBA. I will spend a lot of time studying in the next two years. I'm not a marketing major, and I'm not a real business school student. There are many shortcomings in this respect that need to be remedied. By studying EMBA, I can find out the gap and systematize my knowledge, so the first thing is my own improvement, which is fundamental.
[Note: Starting from 20 15, China and China put forward three "overwhelming inputs". First of all, it has invested heavily in employee motivation and distribution; Second, invest heavily in employee training; Third, overwhelming advertising investment.
Among them, in terms of overwhelming investment in employee training, Chairman Huashan believes that employees of Huahua are consultants of entrepreneurs. If they want to talk to entrepreneurs, they must study EMBA, so he decided to sponsor employees to study EMBA of Shanghai Jiaotong University. So far, eight EMBA students have been sent, and Huahua's new partner Xu Yongzhi is one of the second batch of students. ]
What does it mean to be a partner? It means that when you become a leader, you make everyone. How come? Besides our efforts, I want to play the role of a good educator that I said at the annual meeting, so I will spend more time thinking about how to train new "Chinese people" and spend more time training my partners.
Thirdly, I like studying and writing, and I will spend some time on writing. This writing is nothing more than systematically sorting out the methods of China and China, and using the methods of China and China to form a courseware and teaching material, summarizing more, sorting more and writing more, hoping to contribute to the method construction of China and China. This is my dream.
8. What good advice do you have for friends who are new to Huahua?
Xu Yongzhi:
First of all, just like when I first joined the company, I should have a purpose. After joining Huahua, we must first trust the company and the methods we use.
Because companies like Huahua and bosses like Huaban are very scarce in my experience. I was lucky to meet him. It is the luck of every small partner to come to China and get to know Hua Ban. First of all, we should cherish this wonderful encounter.
Our method is very positive, with China characteristics and universal values. The key is effective, which can really solve problems and create for customers. This is a set of right ways. We should fully believe that we should not have many delusions, that is, we should be safe when we come. This is the first aspect.
The second is not to worry. There is nothing to worry about. There is a simple reason. If you find the road, you are not afraid of the long road. Success is a phenomenon of time. Just do it this way, practice it this way, think about things, put everything into it, and it will come naturally.
The third is continuous accumulation. Don't miss every meeting, regular meeting and training meeting organized by China Office. Do your homework carefully, carefully consider every article of Weibo and WeChat written by Hua Ban, and then do it yourself and hone it again and again.
9: What qualities do you think you need to be a partner of Huahua?
Xu Yongzhi:
I mentioned at the annual meeting that China and China have 1+4 conditions for cooperation. Where 1 is "the first level of China-China partners is values". This is a hard condition. If you don't meet the first one, it's useless to meet the last four. This value is not deceptive, greedy or exaggerated. You have to believe in it, do it, and have the ability to pass this value on to your friends.
The other four conditions are related to the seven roles proposed by Huaban at the 20 18 annual meeting, such as China and Chinese partner. China and China are partners of strategists, creative people, skilled businessmen, craftsmen, managers, leaders and educators. I divided these seven roles into four abilities.
The first is professional ability. A strategist, a skilled businessman, a craftsman and a creative person must first have Jin Gangzuan who can solve problems for customers. This is necessary. This ability can only be a way to remember Chinese and Chinese, practice often and have real skills.
The second is management ability, playing the role of a good manager. Not only can you solve problems by yourself, but you can also manage your time, customers and team efficiently. Just like TPS we just talked about, you need the help of the organization, because partners not only achieve themselves, but also everyone, not only themselves, but also the management. Stimulate everyone's greatest goodwill through management, give full play to his every ability and mobilize his energy.
The third is leadership, be a good leader. The most important duty of a leader is to train new leaders. The definition of a leader is simple, that is, you have followers, and you are a leader if you have followers. This is not a position, but a strength. How can others follow you? This is leadership. Leadership is that you can convince others that they can follow you, and zero turnover rate is the embodiment of this role.
West Point Military Academy says that you have the interests of your subordinates in mind and have the ability to let him know this. This is leadership. Leadership is the ability to match the goals of an organization with everyone's own ability to achieve the ultimate goal.
The last one is to inherit and be a good educator. The great cause of the Millennium depends on educators, inheritance and methods. The export and reproduction of China's and China's values and methodology can really make everyone achieve something.
South China once said, what is the best thing about a company? First, your product can be copied. Second, product replication is not good enough. Your method can be copied. Third, your talent can be copied. When talents can copy, then the world is invincible. When a qualified partner can be copied, it will be awesome.
These are relying on the role of educators, exporting values and methodologies, and then copying talents in batches. With talent, everything is available.
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Huashan s comment on Xu Yongzhi, a new partner;
Huahua's biggest task is to cultivate new partners, because the most important thing in the organization is fission, and the company should create more opportunities for everyone to look forward to.
Xu Yongzhi's five years in China, I think he can be described in two words-earnest.
First of all, he is really serious about his work. He said something that other colleagues should learn, that is, "if a word is inaccurate and undefined, it will make people uncomfortable", which is very important.
What do you mean, know something? This is an understanding of things. Zhu said, "Everything in the world is exhausted, and then we can know." Wang Yangming said, "No, how can I do things in the world?" Lattice is a lattice lattice, and it is a lattice of conscience to correct things. "
In Xu Yongzhi's cognition, there is this grid. If this is inappropriate, he will feel uncomfortable immediately, and he will find out and change.
Second, seriousness will bring accuracy. Many people talk about China and China's methods, but there is always ambiguity in language expression, but I find Xu Yongzhi very accurate. "The Method of China and China" he read back and forth many times, adding his own notes.
Another point is that Xu Yongzhi has shown excellent leadership in the past year. To be a partner is to pursue your own success.
After success, we should achieve others. How many people can you achieve? This is the greatest value you pursue in life. In China and China, what we finally achieved is one person!
We congratulate Xu Yongzhi!
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The above is the whole content of this interview. I hope you can get some inspiration from it and learn how to be a good manager. How to work hard and hone in the set direction?