However, the superiority of urban youth to the dance was soon proved to be illusory. Because the essence of the dance is not the same as that of the culture of killing Matt. The culture of killing Matt is the approach and imitation of the mainstream culture by the new generation of migrant workers, but it is not. It is a kind of self-satisfaction of the uncles and aunts and the people who kill Matt. The dancers don't care about the eyes of the city people at all.
One of the reasons behind this is that with the rise of live broadcast platforms such as Aauto Quicker, farmers have found their own platforms and audiences. The history of media in the future will prove the significance of Aauto Quicker, and its appearance has changed the whole communication territory. In the pre-Aauto Quicker era, the whole Chinese Internet was actually controlled by urban elites, who defined all standards and drove the whole trend. The vast number of apps are also aimed at this group of urban elites. However, Aauto Quicker has identified its own position, targeting at the 670 million farmers in China. Before that, they had no voice channel or voice mode, they could not define themselves, and they didn't know how to find the same kind. Aauto Quicker brought them together.
At the beginning, it was popular in Aauto Quicker, and the founding aunt of "Swing and Cramp Dance Against the Heaven" quickly gained tens of thousands of fans in Aauto Quicker. Originally, many strange and incomprehensible forms of entertainment in the eyes of city dwellers can be very popular in Aauto Quicker. Including the shouting wheat derided by mainstream culture as "heavy metal in the countryside" and "killing Matt rap in the urban-rural fringe", they can also make a star and multi-millionaire out of nothing, and they also have their own star-making ability. When the killers find their own way of existence, the city people still pretend to be mainstream culture, and show their ridicule or sympathy, which seems to be self-satisfied.
This is why an article in "The Story of the Cruel Bottom" last year caused widespread controversy. This article describes in detail all kinds of incredible "wonderful life at the bottom": self-abuse eating glass, firecrackers exploding crotch, 15-year-old pregnant woman, 6-year-old tattooed child and so on. The author deliberately chooses some extreme cases to cater to the stereotype that city people are ignorant, backward and stubborn in the countryside, and expresses a pity and sympathy attitude while seeking novelty. However, this article has been widely criticized because the author still pretends to be the mainstream culture, and he still regards himself as the definer of what life is, but in fact, the rural killers have found another way and possibility of life imagination outside the mainstream culture.
They dance, not to cater to the city people, but to enjoy themselves. They find their own stage and have an audience who knows themselves. People in the city are embarrassed, so you can be embarrassed.
Embarrassed counterattack: I am happy.
Until then, the embarrassing culture broke away from the cheapness, rusticity, exaggeration and stupidity of killing Matt culture. Its Dionysian spirit of letting go of yourself and making me happy is what the mainstream culture lacks and envies-how many people dare to let go of themselves when they live in a mask? More and more people are beginning to treat the dance as an equal.
As a result, some new words, such as embarrassed chat, began to be derived from embarrassed dance. Through Baidu search index, we can see that the widespread use of embarrassed chat is a whole year later than the word embarrassed dance. But beyond that, the search index of singing and singing is still so low that it is not even included in the statistics.
What is a chat? Just chatting awkwardly. As the saying goes, lovers talk more than half a sentence, which means that two people are lovers, but one person is still talking hard, so he sent him to chat in a few words. Chatting became popular at first because some popular "little fresh meat" were not good at words in reality shows, but they didn't pretend or pretend to be polite, but talked naturally even if they were embarrassed. In the eyes of fans, the embarrassment of idols shows a kind of self, sincerity and contrast. More and more young people have exposed their chatting records with others on the Internet. Although they think this chatting atmosphere is awkward, I am happy. I just don't want to be polite to you, no matter what you think.
The original intention of embarrassment is that people are in a dilemma and feel embarrassed and at a loss. This is actually an uncomfortable experience, so we have always avoided embarrassing ourselves and others. Over time, embarrassment has formed a kind of repression mechanism, which suppresses the most authentic self. You may want to sing loudly, but you choose silence because you are worried about the bad singing. You also want to dance around in the square to stretch your muscles after a hard day, but you are worried about the eyes of others, so you follow the rules ...
However, with the counterattack of embarrassing culture, people seem to be more and more accustomed to embarrassment, because people pay more and more attention to their feelings of self. Some people think that the essence of embarrassing culture is that I am happy, which is quite accurate. It is also at this point that the embarrassing culture has merged with the youth subculture such as the spectacular mourning culture at present. Whether it is abandoning the so-called success standard, choosing "aimless decadence" or self-entertainment that doesn't care about the embarrassment of the outside world, they show the younger generation's more independent individualism, and they pursue a more self-authentic existence, which helps to break the given external norms and constraints. In some cases, it can also deconstruct the seriousness of a certain disguise and realize a gentle resistance.
The culture of embarrassment is still growing. Although it is unknown how it will evolve in the future, it will not deviate from the general direction of "individual liberation and diversified lifestyles". In short, as long as I am happy, as for whether you are embarrassed or not,
who cares？