Holiland is a chain store mainly engaged in baking products, with a wide range of products, including bread, cakes and pastries. These products are usually characterized by freshness and soft taste, and their shelf life is relatively short, usually about 3 to 5 days.

Baked products contain high moisture and low-fat and low-sugar components, which are easily influenced by microorganisms and lead to product deterioration. In order to ensure the freshness and quality of the products, Hollyland chose a shorter shelf life.