1. Insufficient publicity: compared with its industry peers, Taiqi Eight Treasure Congee may not have been publicized and promoted enough, resulting in its relatively low brand awareness and market share.
2. Taste and quality issues: if the taste or quality of Tai Qi Eight Treasure Porridge fails to meet the expectations of consumers, this may lead to a decrease in consumer interest in it, thus affecting its word-of-mouth and sales.
3. Fierce competition in the market: In the congee food market, the competition is very fierce and there are many famous brands. Tai Qi Eight Treasures Congee may need stronger market positioning and differentiation strategies to attract consumers in such a competitive environment.
4. History and tradition factor: In the minds of many consumers, some of the older congee brands already have a deep history and tradition heritage, which makes them more attractive in the market. Tai Qi Eight Treasures congee may lack advantage in this aspect.
5. Price factor: the price of Tai Qi Eight Treasure Congee may not match the budget of some consumers, which leads them to choose other more affordable brands.
To increase the popularity of Tai Qi Eight Treasure Porridge, it may be necessary to improve on all of the above aspects and increase publicity to attract more consumers.