2. The website should be as concise as possible.
① The download speed of mobile websites is much slower than that of PC websites, so try to keep the number and size of pages to a minimum.
In addition, as a mobile phone user, the time for users to browse the web is fragmentary, and it is impossible to click many pages patiently. So we should simplify the design of mobile website as much as possible.
③ The purchase process or shopping guide page should be as simple as possible, and the simplest steps should be provided as far as possible from the time consumers enter the website to the time of purchase, so as to directly discard those redundant contents and present what consumers want. If you need to register seven or eight items in a purchase process and fill in seven or eight items when you buy, I'm afraid there will be no repeat customers next time.
3. Domain name and robot settings.
① The domain name should be short and easy to remember. The domain names of most mobile websites are secondary domain names of PC-side websites. Of course, this is also very good, consistent with traditional websites, so that users can trust. But if it is a special mobile phone website, the domain name should be short and easy to remember.
(2)② There should be no restrictions on the setting of robots, so that all search engines can crawl. In addition, Xiao Sheng corrects a misunderstanding here, which many webmasters take for granted. Baidu officially declared that the crawler UA of Baidu Spider is Baispider(www is consistent with wap). Individual webmasters often mistakenly think that the crawler UA of Baidu mobile phone is a spider, but it is not.
4. Avoid using pop-ups, flash, java and other behaviors. Similarly, flash, pop-up and other behaviors will take up a large part of traffic, which is undoubtedly a waste of time and traffic for mobile phone users and basically incomprehensible to search engines. Technically, Apple products don't support the Flash function, and a large number of smartphone users can't use it. Similarly, many smartphones don't support Java, so this is just a thankless approach. Some friends may not understand what I said here. It doesn't matter. You can join us to communicate and learn this technology well. Penguins in front of 2647, in the middle of 783, and finally _ 2. All right, let's move on to the next step.
5, page details optimization.
(1) header tag of exclusive mobile phone website. It is better to add meta tags and keywords to the keywords and descriptions in the home code of mobile website or channel, which is different from that on PC. The keywords and descriptions of each page should be filled in as targeted as traditional PC-side websites. It is very helpful for the display (abstract) and optimization of search results.
2 reduce the dead chain. If there is no content, it is best to specify it with status codes, such as 404, 403, etc. If the dead chain of content wants to redirect to the home page, it is best to skip 302 and not use javascript.
6. Use standardized protocols to debug browser compatibility. Generally speaking, there are three protocols for mobile phone website construction: xhtml, html5 and wml. It is best to use standardized and standardized protocol formats to avoid unnecessary troubles. Of course, you can also make multiple versions of the website, and the website can automatically adapt to different formats.
7. Normalization of 7.url links.
① For the second-level domain names or directories of multiple sectors, use standardized and simple URLs, and try to remove the parameters irrelevant to the page content, such as distinguishing mobile phone models, distinguishing visiting users, and facilitating statistics. Such as the mobile version of "Baidu knows"/
(2) The page url link jump is preferably the target url with normal format, and no intermediate jump is needed.
8. Do a good job in the conversion between the mobile version and the PC version.
(1) Ensure that every page of the mobile phone website or PC website has corresponding navigation or prompt links, which is convenient for users to switch between the mobile phone version and the PC version, and is also convenient for search engines to better include.
(2) Baidu officials have stated that for mobile sites, when spiderua or other ua with uncertain sources visit, it is recommended to return to html5 or xhtml-type mobile pages directly by default, and do not redirect to PC pages.
9, mobile website adaptation statement. Appropriate DOCTYPE statements on mobile phone pages help search engines identify whether the pages are suitable for mobile phone browsing. & lt！ DOCTYPE & gt This declaration is located at the front of the document, in the
10, other optimization matters. Other optimization points are the same as traditional PC-side website optimization. If the website structure should use a reasonable tree structure, it is best to use a combination of tree structure and flattening; Clear breadcrumb navigation facilitates search engine crawling and user experience; Title writing should include keywords as much as possible, and the writing of home page, channel page and content page should be focused.
1 1. Redirect 30 1 when the mobile website is revised or changed. Baidu officials pointed out that when modifying mobile websites or changing domain names, the mapping between old and new content should be as simple as possible. When changing the domain name, if the path can be unchanged, the negative impact will be smaller and the impact time will be shorter.
Baidu webmaster platform official also released the mobile phone station optimization guide, the majority of webmasters and marketers should read it carefully. Therefore, the mobile search optimization of traditional PC websites can use Baidu webmaster platform as a mobile station.