As a manufacturer or seller of gold jewelry, the advantage lies in the product and brand, choose the right franchisee is undoubtedly an important step for rapid expansion. For investors engaged in the franchise industry, it is vital to choose a company with strength, formal management system and background.

Join the gold jewelry chain, choose the manufacturer (seller) to examine the following links:

1, the product Whether there is their own R & D, production institutions, rather than a simple mold processing enterprises, the originality of the product, personalized whether it can lead the trend, the product is suitable for the local market.

2, the design ability of the main designers of the standard, whether in the industry is representative of the grasp of how the gold jewelry, or just a few design workers.

3, mines and resources A strong company must have good mineral resources (own mining and partnership can be), the formation of a better procurement supply chain. Currently the world's leading jewelers (De Beers, Mr. Chow, etc.) have a global procurement supply model and mine resources.

4, management and service As a chain of franchise business, the headquarters of the requirements are very high, the product is only on behalf of the production capacity, and strict standardization of management, training, service system is to win the market of the gold band, if there is no good means of operation of the market, it is difficult to do so, such a company for a long time.

5, flagship store If a company does not even have a minimum flagship store, such a company is tantamount to a "blank check". Only through the company's flagship store can see the company's brand advantage, management capabilities, financial control, market conditions, etc., the flagship store inspection must be detailed.

According to the current environmental analysis, gold jewelry to join in the second and third-tier cities with great market potential, the investment in counters in more than 100,000 yuan, stores invested in 50 to 1 million yuan or so, the year can produce considerable profits. But the requirements of the franchisee is also very high, in addition to the conventional creditworthiness, site, the understanding of the industry is also crucial, including general knowledge of gold jewelry, jade identified, pearl identification, etc., must require all staff to receive professional training before they can be on duty.

Franchise business location is reasonable, to examine whether the following four basic conditions:

One, superior geographic environment

As a consumer, the choice to enter the jewelry store's first standard of judgment is the store's geographic environment. Imagine, next to the garbage heap or dusty, noisy jewelry store, who would like to stay in the store? Even if the store's jewelry is very tasteful, consumers are afraid to think: how can such a bad place have good jewelry worth buying!

Two, convenient transportation conditions

The traffic problem is very important to everyone, the store location of the traffic is convenient, is directly affect the customer flow of one of the important factors. In general, the number of customers into the store, and the local traffic flow into a certain proportion. Busy commercial areas are very convenient transportation, often with numerous bus routes to choose from, convenient for customers to store to buy.

Three, the size of the target customer base and has the ability to spend a lot of money

The demographic situation of the jewelry store service area is a key factor in site selection. Generally speaking, the jewelry store is located in the business district the more densely populated the better, and most importantly, the more dense the target customers the better, and has a strong spending power. At present, large and medium-sized cities are relatively centralized to form a variety of areas, such as business districts, tourist areas, college districts and so on.

Four, the reasonableness of the store area and whether it has the conditions for long-term business

Based on the size of the business district, we should reasonably plan the area of the store, so as to ensure that a better display of goods. And, the store has a long-term business conditions are conducive to the construction of the brand.

Quantitative store location criteria

I. Pedestrian traffic

Generally speaking, a high level of customer traffic will increase sales. However, excessive customer traffic can also prevent buyers from traveling due to overcrowding. Pedestrian traffic should also be analyzed in order to determine if the characteristics of the walkers are consistent with the target market of the store proposed for this location.

Two, public **** transportation facilities and road conditions

Road conditions refer to the width of the road, the degree of traffic congestion, and the presence or absence of traffic control, etc., it is not only related to the flow of customers, but also with the store on the speed of goods have a direct relationship.

Three, the structure of the store and store visibility

The size of the store area and its architectural structure, shape; there is no urban planning restrictions, such as water, electricity, sewerage, heating and other conditions.

Four, the store is located in the location

The concept of location refers to the distance from the center of the city; the second refers to the distance from the residential areas or traffic arteries; the third refers to the specific location located in a lot, such as corners, centers, intersections and so on.

Fifth, store prices

Shop prices will have a direct impact on the sales price and payback period.

Clear store target location

"Long-term commitment to the study of site selection and has a specialized evaluation department so that the success rate of site selection is nearly 100 percent, which is also the "JiuJiuYouYuanShi" brand One of the core competitiveness of the brand in the selection of the target business district, the focus on the business district is in line with the brand's market positioning, the stability and maturity of the business district, the main objectives of its location are the following:

One of the preferred target to determine the target market often frequented by the popularity of the shopping malls, apparel towns, shopping malls for women's specialties

People convergence of the location of the store group and large-scale set of Customer venues, such as: "supermarkets", "entertainment district", "Women's Street", and so on such a fixed population is more concentrated flow of commercial streets, important buildings and buildings, office workers or Office workers or groups of office workers gathered in places such as: "financial buildings", "office buildings", "and other busy commercial downtown". These areas are generally a beautiful environment, neat streets, convenient transportation, complete commercial services and not noisy, but also concentrated in many fashion products consumers, this kind of people advocate personality and freedom, exquisite and expensive, has a strong consumer demand, love of fashion and popularity, worship the idol, accept new things faster, consumption is basically impulsive consumption, the pursuit of jewelry styles also the pursuit of quality, they are the They are the backbone of consumption.

Target market high population density, high population of residential areas on the ground floor of the business room, the government's important administrative centers, such as: "station", "gas station", "school ", "parking lot", "market", "parks", and so on, specific communities converge living places. Many places have built a lot of large-scale characteristics of the district, according to the current development trend of urban construction planning, residential "community" trend is becoming more and more intense, community-run stores can often achieve remarkable results. As long as the taste of the jewelry store can cast the neighborhood customers, get their recognition, then must have a stable and expanding customer base.

Three, the same nature of the store is the best location, or may form the future of the store group is also a choice of location

Famous stores and influence the life pattern of the flow of people towards the cluster of the convergence of the lot, such as: "theater", "department stores and other large living areas. Peers gathered in the same area or even the same commercial street, this phenomenon is familiar to people, because customers want to buy as little money as possible to the quality of inexpensive products, often they will be compared to three, "long nine have the edge of the stone" jewelry to use their own product advantages are obvious, full of individuality and strong competitive strength and other advantages into the same industry! "Piled up" business district, often can quickly compete and occupy the target market.

Four, colleges and universities around the school district

College students are in the prime of life, energetic, sensitive to the charm of the sensitivity is very sensitive to the pursuit of fashion jewelry, but because of the limitations of the economic capacity, so the price is very sensitive to the market positioning can maximize to meet their needs.