On October 5, a tourist went to a seafood stall in Qingdao to dine. When checking out, he discovered that the price of "sea-caught prawns" was 38 yuan, which turned out to be 38 yuan each. A plate of prawns costs 1,520 yuan.

Looking at the picture, 40 so-called sea-caught prawns only weigh about a pound. It is really incredible that they can be sold at such a high price in ordinary food stalls. But what's even more weird is that after the police came out, they called it a price dispute and asked consumers to contact the Price Bureau.

As soon as this news came out, various news about Qingdao robbing customers appeared in various media. Qingdao's city image suffered a heavy blow. "Hospitable Shandong" became "Hospital Shandong", and its brand loss was said to be Up to billions. At the same time, this incident has also had a lot of negative impacts on the tourism industry.

It can be said that "high-priced prawns" have become synonymous with cheating customers, and many tourists may have become "disloyal" when talking about prawns. However, if we look at it from another angle, "sky-high-priced prawns" can be regarded as a good thing.

First of all, people’s awareness of rights protection will be enhanced. In recent years, there have been frequent incidents of robbing tourists in tourist attractions, but there are very few consumers who can defend their rights. The victim involved in the "sky-high price prawn" incident successfully defended his rights through Weibo exposure, which will greatly stimulate people's awareness of rights protection.

Secondly, tourist cities will intensify their efforts to investigate and deal with robbing tourists. After the "sky-high price prawns" incident was exposed by the media, not only the restaurant operators were punished, but also leaders of relevant departments such as tourism, catering, and public security were dealt with. This will improve the management level of tourist cities to a certain extent and increase the intensity of investigation and punishment of customer rip-offs.

Third, the integrity management awareness of service industry operators in tourist attractions will be enhanced. This time, the operator of "sky-high-priced prawns" not only received a high fine of 90,000 yuan, but also suffered serious damage to his reputation in the industry and found it difficult to continue operating. To a large extent, this has sounded a wake-up call to operators in the tourism service industry, and their awareness of integrity management will be enhanced.

Fourth, it will promote the optimization of social management mechanisms. After the "sky-high-priced prawns" incident occurred, consumers immediately called the police, but the police did not handle the matter properly on the grounds that it was a price dispute. This caused the consumers involved and outsiders like us to misunderstand the police's interests. In fact, under the existing management mechanism, there is nothing wrong with the way the Qingdao police dispatch police. They also act according to the rules. However, after this matter becomes a public event with huge impact, it will touch the nerves of managers to a great extent, and the social management mechanism will be optimized to a certain extent.