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Questionnaire planning case
It is necessary to use questionnaires to conduct market research. By understanding the market demand, it is necessary to adjust the business strategy in time, or to formulate a publicity and planning plan for the disadvantages of market demand in time. Enterprises with social responsibility should definitely not obey the market everywhere, but should actively correct the disadvantages of problematic market demand. At the same time, as a questionnaire for vegetarian restaurants, they can also quietly promote vegetarian culture during market research. According to the different investigation occasions and respondents, the questionnaires should be divided into the following three categories.
First, investigate the vegetarian culture of passers-by, potential customers, customers, etc., and consider attaching technical materials that they don't understand according to each other's needs after the investigation;
Second, for the collection of customers' opinions, excellent opinions can be considered to be given certain material rewards.
Third: customer source survey, as well as price, taste, decoration style, hardware, dishes collection.
The purpose of the questionnaire is as follows:
First, according to the second kind of questionnaire, collect customers' opinions on the storefront and improve them in time;
Second, according to the customer's feedback, design the corresponding marketing plan;
Third, collect the sources of customers, and at the same time test the effectiveness of existing marketing programs, and continue to adhere to the good ones and supplement the deficiencies;
Fourth, take the opportunity to investigate vegetarian knowledge, popularize vegetarian culture, in fact, popularize vegetarian culture, that is, consolidate customers' loyalty to the store, and take the opportunity to make them willingly promote vegetarianism and increase potential customers;
Fifth, investigate customers' opinions on price, taste, service, decoration style, hardware and dishes, and make timely supplements and corrections.
Matters needing attention in conducting the questionnaire:
The above three types of questionnaires can be gradually promoted according to the enthusiasm of the respondents. Before the survey, consult the opinions of customers. If you are willing to accept the survey, conduct the survey. If you are unwilling, don't conduct the survey, respect the opinions of the respondents, and avoid receiving the opposite effect. However, for those who refuse, you can still consider giving promotional materials of vegetarian culture.
As for the extent to which the questionnaire is developed, according to the opinions of the respondents, only one type of survey can be conducted, and multiple types of surveys can be conducted. For customers with high enthusiasm, all three types of surveys can be conducted. After all, the first type of survey is time-consuming.
Supplementary explanation about the first questionnaire:
The first type of questionnaire is divided into two steps. The first step is to ask the respondents whether their knowledge of vegetarian food is correct and comprehensive through the questionnaire, and the second step is to introduce the aspects they don't know or are incorrect to customers. According to the enthusiasm of the respondents, only the first step can be carried out, or the first and second steps can be carried out at the same time.