Calbee, a Japanese food company, plans to increase the sales of its main ready-to-eat fruit cereal "Furugura" in China to more than 654.38+06 billion yen (978 million RMB) by 2020, which is seven times that of 2065.438+07. Expanding production capacity is the premise of achieving this sales target. 20 17 In May, Kalebi, who plans to enter the China market, invested and built a new production plant of Fuguole in Kyoto, which will be put into production as early as August this year to expand its exports to China. At present, Fuguole exported to China is produced by Hokkaido factory.

Kalebi owns flagship products such as Kalebi shrimp strips and Jagabee potato chips, and the market share of potato chips and snacks in Japan exceeds 50%. Cereal series products are relatively young categories of the company, which only became popular in Japan in 10, and currently occupy about 60% of the cereal breakfast market in Japan. Japanese consumers first learned about this product through traveling and purchasing in China, but it was not until last July that Kalebi officially entered the Japanese market through Tmall International. In 20 18, Kalebi also began to lay out the sales of offline stores, mainly distributing goods in supermarkets such as boutique supermarkets, convenience stores and Wal-Mart in first-tier cities. There are currently more than 38,000 offline retail stores on sale.