2, the introduction of product copy
Copy is the key to analyze the product, product catalog design is to introduce the product characteristics of the main catalog design album, in combination with the spirit of the corporate image, through the corporate culture and product features as a whole embodied. Product album design also focus on the product of professional photography, picture retouching processing.
3, the image of the product
The product's own merit determines its life long, and the success or failure of its advertising and publicity determines the people in the subjective trust or not, therefore, the creative merits of the design of the booklet will become the key. Album design of the expression of many, from the creative conception, there are direct expression and indirect expression; from the means of expression, there are photographic realism and painting abstraction method.
Second, the size of the product album design
The paper size of the album is called open. Because the paper is to "whole, folio, quarto, octavo, thirty-two open" that is, the original degree of paper, the original degree of one-half, one-quarter, one-eighth, one-thirty-two such a counterpart to the size of the way to indicate. Product brochure design is usually used 16 open (equivalent to A4) or 32 open (equivalent to A5), generally printed on coated paper.
Third, the product album design of the binding
The definition of binding is to make the printed booklet in order to connect, so that it is strong, beautiful, easy to read and save. Binding also includes many other printing on the finished product of the processing work, such as hot stamping, cutting rounded corners, beer dark line, clip envelopes and paper bags, punching, stapling and other work. The staff responsible for the production must be based on the purpose of its use, content, number of pages, paper and its weight, size, thickness, etc. to start the design.