19 15 won the international silver award and award-winning certificate of Panama World Expo. At that time, it became an internationally famous cosmetic brand and the first cosmetic brand in China.
Using rice flour and soybean flour as raw materials, various fragrant powders with floral fragrance and health care function were refined by the process of "smoking flowers and fixing fragrance with ice musk deer".
Xie Fuchun is a natural cosmetics enterprise with profound historical accumulation and modern vitality. Its history originated from Xie Fuchun's vermicelli shop founded in Daoguang 10 (AD 1830) in Qing Dynasty. Is the first cosmetics enterprise in China. Traditional products, such as duck egg powder, ice musk oil and fragrant tablets (known as oriental solid perfume), are commonly known as Xie Fuchun's "three musts". In 2005, 1965438+ won the Panama International Fair Award together with Maotai, becoming a famous cosmetic brand at that time and the first cosmetic brand in China. Beauty is the root of Yangzhou, which originated from Xie Fuchun. Based on the physiological characteristics of orientals, Xie Fuchun emphasized the unity of heaven and man (natural beauty makes natural beauty). Compared with western chemical synthetic products, Xie Fuchun is not only friendly and safe, but also more in line with the principle of returning to nature and efficacy. Today's product technology route, one is to tap the traditional classic technology and innovate to produce classic products; The second is to cooperate with authoritative scientific research institutions to develop modern biological cosmetics, fundamentally solve the skin beauty problem in the sense of life science, abandon the hidden western chemical beauty, and achieve the effect of "clear water produces hibiscus, natural carving". Orientalization, efficacy, naturalization and humanization are the eternal connotations of Xie Fuchun's brand, and it is Xie Fuchun's unremitting pursuit to build a local leading enterprise of oriental cosmetics.
1956, "Xie Fuchun Powder Shop" is a public-private partnership, and a "public-private partnership Xie Fuchun Powder Factory" was established. The main products are duck egg powder, iced musk head oil, vanishing cream and clam oil, with 49 employees. The total industrial output value of that year was 6,543,800 yuan+270,000 yuan. 1958 was renamed as "public-private joint venture Xie Fuchun daily chemical plant".
1966 was renamed as "local state-owned Yangzhou daily chemical plant", with more than 0/00 employees, developing products such as health pills and cooling oil, with a total industrial output value of 15 1 10,000 yuan.
1980 was renamed as "Yangzhou Xie Fuchun Daily Chemical Plant".
1983 The total industrial output value is 2.2 million yuan. Mainly produces skin care, hair care, beauty and water cosmetics.
1987 the total industrial output value is 8.5 million yuan, and the profit and tax are 2.82 million yuan, of which the profit is 550,000 yuan, and the factory director is responsible for it. In that year, the total output value of Yangzhou cosmetics industry was 6.5438+0.028 million yuan, and Xie Fuchun's share was 82.6%.
1989, the enterprise was rated as an advanced enterprise at the provincial level in Jiangsu province.
199 1 Xie Fuchun Cosmetics was presented as a gift to Kim Il Sung, General Secretary of the Workers' Party of Korea.
In 200 1 year, the production of enterprises began to shrink gradually, and in 2003, enterprises went bankrupt and liquidated.
June 5438+October 2005 10, "Yangzhou Xie Fuchun Cosmetics Co., Ltd." was established, and the old brand was completely transformed.