Chapter 1 Think like an economist
Should I work first or go to college first?
Do parents want their children to marry "economic man"?
Why do airline meals taste so bad?
The core concept of economics
Cost-benefit principle in decision-making
Common decision traps
Marginal income and marginal cost curve
Natural historical economics
Chapter II Supply and Demand
Why do plane tickets always come first served?
Why does the sales of apples decline in peak season, but the price of seaside villas rises in peak season?
The core concept of economics
Free market and low-income people
Supply and demand/equilibrium price and equilibrium quantity
The second part when consumer behavior meets economics
The third chapter is the application of rational choice theory and demand theory.
What is the mystery of fuel tax and tax rebate policy?
Why do amusement parks charge fixed tickets instead of personal fees according to the popularity of amusement projects?
The core concept of economics
Rational choice model
demand curve
Consumer surplus
Two-part pricing method
price elasticity of demand
Chapter IV Information Economics
Why is implicature a charming quality?
Why do people in small cities spend less money on professional clothes than people in big cities?
The core concept of economics
Information exchange between potential rivals
Principle of difficulty in forgery
Principle of complete disclosure
Lemon principle
conspicuous consumption
Chapter five: the origin of preference: the importance of altruism and other unselfish behaviors.
Why do people like his behavior?
Why do people vote for the president?
The core concept of economics
Altruistic choice/commitment mechanism/prisoner's dilemma/preference difference/fairness principle
Chapter 6 Cognitive Limitations and Consumer Behavior
Why in baseball, the rookie of the year usually doesn't perform well in the second year?
Why do real estate agents often show customers two sets of basically the same houses, one of which is cheap and has good conditions?
The core concept of economics
Asymmetric value function/sunk cost and opportunity cost/well-being prediction deviation/judgment standard and prejudice
The third part when organizational behavior meets economics
Chapter VII Products
Why can't a flowerpot produce enough food to feed the world population?
Why do construction workers make walls and roofs with prefabricated structures on site?
The core concept of economics
Input-output and product functions/short-term products/long-term products/economies of scale
Chapter VIII Cost
Why does Nepal produce gravel by hand, while the United States makes it by machine?
Why do unions strongly support the minimum wage law?
The core concept of economics
Selection of short-term cost/production distribution/long-term cost/optimal input combination
Chapter IX Perfect Competition
Why are color photos cheaper than black and white photos?
Why did the 18 truck suddenly adopt the wing design in the mid-1970s?
The core concept of economics
The application of profit maximization/perfect competition/invisible hand/perfect competition
Chapter 10 Monopoly
Why do some doctors and lawyers charge low-income customers a discount?
Why do cinema operators provide students with preferential movie tickets, but popcorn is not?
The core concept of economics
Definition of Monopoly/Five Sources of Monopoly/Complete Price Discrimination/Second Price Discrimination
Chapter 1 1 Incomplete competition
Why do companies sometimes make an investment that they know will never be needed?
Why are there fewer grocery stores in most cities today than in the 1930s? Why are there more grocery stores in residential areas in new york than in Los Angeles?
The core concept of economics
Game Theory/Nash Equilibrium Concept/harold hotelling/Consumer Preference and Advertising
Chapter 12 labor factors
Why is it difficult to take a taxi on rainy days?
Why leisure is not Ji Fen?
The core concept of economics
Short-term labor demand/long-term labor demand/labor market demand curve/labor supply
Chapter 13 Capital Elements
Why are the stocks of monopoly enterprises not better than those of perfectly competitive enterprises?
Why is the investment information unreliable?
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