As an annual product dog with only 0.2, I wrote this experience report which can't be counted as analysis. If you have any suggestions, you can provide more.
First, experience conditions
Software version: V 1.2.2A (Android version)
Equipment model: Xiaomi note (non-top version)
System environment: MIUI V6 based on Android 4.4.4.
Second, the software positioning
Kitchen Story is the first product developed by AJNS New Media GmbH in Berlin. Both founders are food lovers. The kitchen story is a translated Chinese version. Basically, all the dishes are Western-style, with a small amount of Southeast Asian dishes. The content is rich and practical, which reflects their intentions everywhere and has been carefully designed, even in tableware, kitchen utensils and even cooking environment.
Although it is a German-developed APP, I personally think that this APP has not been acclimatized in China, but has gradually occupied a certain market position. The main population of the mobile Internet is the post-80s and post-90s generation, and these people are basically only children. The chances of getting in touch with and learning cooking from childhood are basically zero, and most of them can only cook eggs, which is already good. However, when they entered the society and took part in the work, especially those who left their original cities to work hard, and when everyone began to pay more attention to their health, and at the same time, various catering scandals kept popping up, they began to gradually realize the importance of cooking. Western food, although it looks tall, is easier to use than Chinese food in terms of difficulty. Similarly, the kitchen story has many small details, fully considering the use scenarios of kitchen novices.
Third, user analysis
User characteristics:
young people
Lingji cuisine
Learn to cook by yourself
Number of users:
According to preliminary statistics, there are about 220,000 Android users. According to the ranking and rating of iOS, it is estimated that the number of users will be higher than that of Android users. Then according to the relatively high retention rate of 20%. The number of domestic users is initially at100000, but the growth rate should not be underestimated.
Usage scenario:
1, weekend off, learn to cook a brand-new dish for yourself or your family.
2. Go home from work and cook a healthy dinner for yourself quickly and simply.
Purpose of use:
Lingji cooking gourmet
Third, product design
Functional architecture diagram
Main function details
"Kitchen Story" is mainly suitable for beginners who have almost no foundation. For them, a timer, unit conversion and conversion of required ingredients according to the number of people are designed, which solves the inconvenience when using mobile graphic recipes.
Personally, the "Kitchen Story" is different from the domestic well-known similar apps such as "Going to the Kitchen", "Taste Library" and "good beans Recipe", which not only teaches you how to cook, but also makes you feel the fun and interest in life brought by cooking (the advantages and disadvantages will be illustrated in detail later).
IV. Advantages and disadvantages
1, more screening dimensions, and meet the needs of users.
"filter" function
The two screening dimensions of "calories" and "required time" are basically not available in domestic similar apps. "Calories", now people pay great attention to their own health, and this screening dimension is especially suitable for people who lose weight or work out. The "required time" takes into account the user's needs and usage scenarios. When you come home from work on weekdays, you can only choose from dishes with short required time, while on weekends, you can make no restrictions on the required time.
2. Conversion function
Two conversion functions
No matter what kind of recipes you look at, there is always this question. One person is such a quantity, so how much ingredients should we buy for our family of three? There are also different recipes, even in the same recipe, the unit of measurement for using spices is different, some are teaspoons, some are spoons, and users can't prepare so many corresponding measuring tools at home. "Kitchen Story" solves the pain points of these two users through the functions of these two converters.
3. Do it on a zero basis.
In most online recipes, the first operation step is usually to change the ingredients into knives, cut them well, or have basic videos, but they don't tell what kind of dishes are suitable. And there are quite a few zero-based users, who will have no way to start from the beginning and feel very troublesome. "Kitchen Story" adds the video of tips to the corresponding recipes, so that users can see the complete recipes, but for the basic operation, there are detailed videos to guide you.
4. Cooking is a kind of fun.
The "Kitchen Story" tells you how to make delicious food, but also hopes to make you feel the fun of cooking. From each recipe, we can tell the user what kind of wine is most suitable for this dish, and why we choose it, so that we can fully feel the designer's intention.
5. Timer
The addition of timer function reflects the designer's intention, but I don't know if there is any optimization consideration. Because each step is very detailed, and the corresponding cooking is written, can you directly add the timer function to the long steps without human operation, click the button and start the countdown directly, so that the user does not need to select the time again?
6, the loading speed problem
Every picture in the cookbook is clear and big, and it is really beautiful. However, when the network status is not very good, when you want to read the recipes first, you will often see that the pictures can't be loaded, and the experience is a bit bad.
V. Summary
The emergence of "Kitchen Story" may alert the well-known cookbook apps. The contest between them is not only the growth number and total amount of cookbooks, but also the number of cookbooks in kitchen stories is far less than that in domestic cookbook apps, and the corresponding consideration should focus on the user's use needs and usage scenarios. Similarly, the kitchen story tells us that the recipe App not only teaches you to cook, but also makes you realize that cooking is a beautiful thing.