1, taste and consumption scenario issues

Mongolian milk tea is a traditional Mongolian drink, which is made of green brick tea + milk + salty salt boiled, and it tastes salty. This flavor is difficult for many Han Chinese compatriots to accept, and they repeatedly ask: why is it salty? In fact, tracing its origin requires many pages, so I won't explain more here.

Precisely because it is salty, in addition to Inner Mongolia, Xinjiang, Tibet and Qinghai region, other regions encountered taste barriers, it is difficult for everyone to form a consumption scale of Mongolian milk tea.

Again, as we all know, as long as the tea drinkers, generally have a fixed category, long-term drink a tea, the middle rarely change tea, and even the brand does not change. So it is almost meaningless to recommend Mongolian milk tea to this part of the population, because he does not switch between black and green tea, how can he switch to drink your Mongolian milk tea?

So, for those who don't usually drink much tea, their occasional tea is a kind of passive consumption, or a one-time scene consumption. For example, Taiwan-style milk tea and Hong Kong-style milk tea is a scene consumption, usually two girlfriends shopping by the way in a cafe or rest area to buy two cups of Hong Kong-style milk tea to drink a drink, very appropriate. However, you let two girlfriends in the mall to a bowl of Mongolian milk tea to drink, is not it feel very out of place? So, people who don't usually drink tea, even less Mongolian milk tea.

2, the problem of the strength of the culture

There are many other tea beverages that have not been popularized as much as Mongolian milk tea, such as: Yunnan's Pu-erh Tea, Tibet's Ghee Tea, Jiangsu's White Tea and so on, have not been popularized.

I think that, in addition to taste and consumption scenarios, there is also the problem of the strength of culture.

In fact, Chinese people didn't used to drink coffee or Coke. When Coke and coffee first came into China, many Chinese basically spit out the first sip. Again, it was considered unaccustomed. But why did they accept them later?

Because coffee and Coke came to China from developed countries in Europe and the United States, and it came in with a strong culture. At that time, the Chinese people were so foreign-oriented that although they thought these two things did not taste good, they started to try them out of curiosity, out of admiration, and out of the desire to look more foreign, and as a result, they accepted them.

Assuming that the Mongols rule the world to this day, I believe that the drink that people all over the world drink the most now is Mongolian milk tea, not coffee, much less Coke.