With the continuous progress of society, business plans are becoming more and more important to us. By making a business plan, writing down the pros and cons, and then scrutinizing them one by one, entrepreneurs can have a clearer understanding of this project. I believe many of my friends are worried about making a business plan. The following is a sample essay I collected about opening a tea shop for reference only. Welcome to reading.
I. Industry Analysis
Milk tea and coffee belong to mass consumption, with many consumers, mainly young students. Both the current market demand and the future market demand are great, but the competition in the tea shop industry is also fierce. We must make characteristics in order to gain a foothold in the market and stand out in the industry. At present, most tea shops have the same taste. If you want to do it well, you must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will feel clean and fresh as soon as they enter the tea shop.
For the pricing of products, we will set different prices according to different tastes, generally around 3, 5 yuan, which is the same as the average market price. We seize the market share with the competitive advantage and the quality and characteristics of our products.
Because there are many similar stores, it is difficult to enter the industry, and most customers have inertia consumption psychology, so it is difficult to gain a competitive advantage in the industry. Therefore, at the initial stage of opening, you will get a pass to enter the market with high quality and low price, there will be promotions and special offers, and products and services will be introduced.
Second, the introduction of products and services
Our shop mainly deals in all kinds of coffee and milk tea. In addition, in order to meet the consumer demand, we also deal in double-skin milk, shaved ice, milkshake, various juices and drinks, and various snacks, such as melon seeds and roasted wings of various flavors. In order to attract customers, our store will continue to try to develop new varieties of milk tea. This new milk tea will be the recommended drink this week and will be sold at a special price two days before it goes on sale. If the response is good, it will become our characteristic product. In order not to be imitated and surpassed, we will constantly introduce new products, holiday products and anniversary products. For example, Valentine's Day: lovers' milk tea, Singles' Day: single milk tea. Constantly attract customers because of their own characteristics, make customers impressed with our store, gradually form a word of mouth, and become an intangible brand asset of enterprises.
In addition, the seasoning technology can be combined with the requirements of wine blending process, which is a qualitative leap and an artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice) and spices (including pearls in bubble tea). The taste of milk tea made of different water is very different. Do you use tap water? Or mineral water? Or mountain spring water? Seawater? Filter water? This is completely different. Although mountain spring water is expensive, it tastes good, and good products can make repeat customers. So is ice, and the process of making ice will also seriously affect the quality of each cup of milk tea. Therefore, for the long-term development of the enterprise, the operators really learned the technology of milk tea. Basically understand:
1, learn to taste milk tea;
2. Raw material formula;
3. Seasoning quantity and time;
4. Application of equipment and seasoning temperature;
5, seasoning techniques;
6. Preservation of milk tea;
7. Packaging requirements of milk tea;
8. Changes in milk tea, including sample change and qualitative change, such as pulling flowers.
Third, the store location
Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will go to "not far from Wan Li" and have a cup of milk tea with you. The bustling location is the best choice. This is something that does not need to be studied, but the high cost of busy lots has to be studied. Therefore, we should look for a venue according to our own investment ability and competitiveness, look at the current berth situation and predict the future development. It is necessary to evaluate the level of sleeper consumption, and it is not appropriate to invest heavily in places with low consumption; Similarly, don't invest low in places with high consumption.
It is also necessary to study whether there are peers nearby or around, how about the price and quality, if the store you are looking for is not competitive at present, whether there are competitors in the future, and so on. Abnormal For investors like us who are short of funds, in the calculation of breakeven, we will determine the location of the store according to the data that "the rent of the opposite store shall not exceed 15% of the average minimum turnover". The school is surrounded by a very good location, with many students and more consumption. What needs to be added is that most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place to go.
Fourth, decoration and equipment purchase
Decoration is designed and decorated according to the investment amount, consumption level and product matching scene. The decoration style should probably fit the consumption power, but also be comfortable, hygienic, concise and generous. Unusually, for young people's ideas, more features should be designed to make young people like them. Pay special attention to the process design of the bar, design the scheme according to the product requirements and equipment configuration scenarios, and study the space required for product promotion and equipment addition as much as possible while running smoothly. It also includes hydropower layout and hydropower requirements.
Purchase equipment according to the product menu. Good high-quality equipment can make more high-quality products and improve speed and efficiency. Store equipment should match the hydraulic and electric power of the store. What is unusual is a small pedestrian street in the store. It is necessary to study the coordination of the kitchen. The production of milk tea generally uses the following equipment:
1, sealing machine
Those with counters are generally sold in shops selling cooking machinery and sealing equipment. Every time a letter is opened, whether the power is connected or not, the counter will record the number. This is a mechanical counting. Pay attention to the selection of sealing machine, find a cup to seal, adjust the temperature to about 170 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little hard to see if the seal is firm, and if there are any holes with weak seal or air leakage. Pay attention to whether the sealing film is cut neatly, that is, whether the upper and lower dies are flat and whether the tooth edge is sharp.
2. Sealing film
Generally, sealing machines are sold in places where they are sold. Pay attention to the fact that the sealing film is not too thick when buying, which is easy to seal, and it will be difficult to insert the straw when inserting. Too hard, either insert a straw, or drop milk tea on the ground, or accidentally insert a cup. In terms of material, it is generally not a good material that is too thick, it will be very brittle, and it will crack a big hole when inserted.
Step 3: refrigerator
Usually buy a two-room freezer, half refrigerated and half frozen.
4. Cup
Plastic products, plastic bags, etc. They are all sold in the store, and the sealing machine is also sold in the store. Generally, it is xx yuan per box, which can be sold indefinitely. The price of cups is not much different, but the quality is very different, and cups are very important. You must shop more and buy carefully. When buying, the first thing to look at is the thickness of the material. If it is too soft, the milk tea will be squeezed out if you pinch it hard. If you don't pinch it, you can't pinch it. It's best to take a glass of water at home and feel it first, then buy it and hold it in your hand to see if the thickness is enough. And the most important thing is: the firmness of the cup rim. The rim of the cup should be thick enough and strong enough. The key is to use uniform materials, so that the rim of the cup will not overflow when filling milk tea. A cup with a thin mouth and a soft rim will greatly destroy the customer's mood, but also doubt the quality of milk tea.
As for the cups consumed in stores, you can go to as many stores as possible and choose strange and novel cups. The works are amazing and the styles are diverse. Don't buy too many styles, which will make people curious.
Step 5: straws
The shop sells plastic products, plastic bags, cups and so on. A big bag has 5000 * * * and each big bag has 100 small bags. You can buy a few small bags, but they will be more expensive. When shopping, pay attention to the thickness of the material, not too soft. If the sealing film you buy is too thick and the straw is too soft, your customers will look ugly. When shopping, try to press the tip of the straw on your finger. If your hand doesn't feel too painful, it means that the tip of the straw is bent and too soft. The shape of the straw should be distinctive, and it can be a type that others don't often use or dare to use.
6. Agitator
West Bei Le brand is better. Whether it is materials or running time, it is better than the messy brands such as Jiuyang, and the price is not expensive. It's best to buy this in a big shopping mall, and the after-sales service is better.
7. Water dispenser
In order to save costs, we can choose the desktop. Since the main component of the water dispenser is the heater, we don't need to buy any famous brands, just pay attention to the stainless steel liner, and don't fill too little water at a time. There is a lot of hot water in winter, so we can make another equipment to solve it.
8. containers
Sugar, milk tea powder, cream, pearls, etc. All of them need suitable containers, and these things can be purchased according to your own preferences. However, it should be noted that these containers should have lids. First, hygiene. Second, raw materials are easy to agglomerate or melt in hot weather and rainy days, so it is best to cover them in time when not in use, such as fresh-keeping boxes and seasoning boxes.
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