100000! Do you think100000 yuan can join a mala Tang? You are so naive. One hundred thousand dollars can only join one Dicos.
McDonald's, like KFC, is very reasonable. Children's happiness, food inheritance, regional harmony and world peace are all related to them. Dicos was born in poverty, and there is no reason to talk about it. He can only bury himself in opening a shop and strive to become a Phoenix man. Now Dicos has opened more than 2,000 stores in China, more than McDonald's and only behind KFC with more than 4,000 stores.
The strategy of opening a shop is actually guerrilla warfare100000 franchise fee is brutal.
The way McDonald's opens a shop is to open a shop in his favorite place; KFC's method is to open a shop in a place with McDonald's; Dicos's method is to open stores in places that KFC and McDonald's don't like. Once the two brothers come, I will close them and open them elsewhere.
Do you think this guerrilla warfare method is familiar? Yes More than 60 years ago, a librarian named Mao helped his Qing Er make a fortune in this way. Now, these Taiwan Province people who manage Dicos have decided to give them a taste of their own medicine.
Do you know how hard Dicos works to open a shop? 90% of their more than 2,000 stores are franchisees, and the threshold for joining is brutal. The franchise fee for internal store managers is only100000. 100000! Do you think100000 yuan can join a mala Tang? You are so naive. One hundred thousand dollars can only join one Dicos.
Second-and third-tier cities are blooming everywhere, and first-tier cities have failed.
Where are most of the stores that Dicos joined? More than 2,000 stores are located below second-tier cities, and there are more than 2,000 stores. Dicos has only opened more than 30 stores in Beijing, Shanghai and Guangzhou. There are three more in Taiwan Province. At the opening ceremony of Dicos in Taipei 10 1, a landmark building in Taiwan Province, Dicos' family members said that if mainland tourists saw Dicos in 10 1, they would think that we were very useful.
He's right. Dicos has a lot of connections. In 1996, he became a subsidiary of Dingxin Group, the parent company of Master Kong, and was a brother brand with Master Kong instant noodles. The Wei family, the owner of Master Kong, decided to package Dicos, claiming to invest 50 million dollars before and after, helping Dicos to establish a modern management system and prepare to rush to China's first tier cities.
But China people get rich faster than they expected, and first-tier cities eat KFC and McDonald's directly. As a result, in the last few years of the 20th century, Dicos closed dozens of stores in Beijing and Shanghai on a large scale and moved to medium-sized cities in Henan, Shandong and other provinces, and gradually lowered the threshold for joining to ensure the brand presence.
After making the small city market live, Dicos tried to sneak attack KFC and McDonald's many times. Every few years, they have to open several stores in first-tier cities and announce their return to first-tier cities in a high-profile manner.
After many unsuccessful attempts, Dicos decided to attack another first-tier city, Taipei. In 20 13, Dingxin decided to bring Dicos back to Taiwan Province. The new store is located in the basement of Taipei 10 1, which is an important distribution center for mainland tourists.
The seat occupied by Dicos used to be KFC. It can basically be judged that KFC was driven away. People are a big company, so you can turn it off when you say it. Where can KFC face? Is Taipei 10 1 owned by your family? Yes Taipei 10 1 is a commercial real estate project developed by Master Kong's family.
After opening a shop crazily.
Dicos also announced that it will open ten stores in Taiwan Province in the future. In an isolated market, opening only a few stores consumes considerable management and logistics costs, and it is impossible to make money. This is at best an image project, similar to the White House built by a county government.
Compared with the shrinking market in Taiwan Province, Dicos still has big plans in mainland China, and plans to open more than 25,000 stores in 2040. According to the plan of China government, by then, China has basically realized the four modernizations and reached the level of a moderately developed country.
A reporter asked the shepherd, what are you herding sheep for? The shepherd answered, make money. What do you make money for? Marry a wife. Marry a wife for what? Have a baby. What did you do when you had a baby? Herd sheep.
Someone also asked Dicos, what did you open the store for ...
Source: Dicos official website.