The design of gift box packaging needs to comprehensively consider the structural appearance, brand recognition, color, words and pictures, layout space, material technology, texture and other related factors, as well as how to clarify marketing objectives. How to define brand image and brand personality? How to stand out from competitors? How to attract consumers' attention effectively? How to use imagination and creative thinking? How to increase the added value of packaging … and so on.

Design analysts judge design ideas according to market research and data analysis. The work of design analysis includes putting forward the comprehensive concepts of graphics, colors, characters and materials, determining the specific technology needed to realize the design, predicting the final performance effect of product packaging, and the market effect, applicable crowd, age stage and other user images after the product is put on the market.

Preliminary design: the preliminary design stage is a stage of quickly conceiving and expressing various creative schemes, that is, trying to make various possible preliminary design schemes for the design object from different angles and levels, generally speaking, making 3-5 sets of schemes.

In-depth design: At this stage, two problems must be dealt with and solved: on the one hand, on the basis of in-depth discussion on the consistency between design concept and design sketch, the preliminary design sketch is screened from the aspects of creativity, art, culture and aesthetics, and the representative sketch is selected; On the other hand, the selected sketches should be further designed to produce initial renderings.

Design finalization: This stage requires that the most selected scheme in the early stage should be perfectly and accurately displayed through appropriate expression techniques, and the design in the process should be carried out around the main body, which should conform to the current situation of the industry and the corporate culture concept.

For the choice of materials and technology, we should consider changing the cost of packaging production line.

Consider the adaptability of packaging, whether it is convenient for hoisting, transportation, placement, whole container logistics, etc.

The above contents are provided by Zhonghui Design, a professional packaging design company, hoping to help everyone.