1. High advertising fee: Dove Chocolate is a world-famous chocolate brand. In order to improve brand awareness and attract consumers, a large-scale advertising campaign should be carried out. This includes TV advertisements, magazine advertisements and online advertisements. Advertising fees are included in the cost of products, which leads to the rise of product prices.
2, chocolate production cost is high: Dove chocolate pays attention to the quality and taste of products, and is made of high-quality cocoa beans and other raw materials. It also pays attention to fine craftsmanship and technology to ensure that the taste and quality of chocolate reach high standards. This kind of high-quality raw materials and fine production technology will increase the production cost of chocolate, leading to an increase in product prices.
3. High brand awareness: Dove Chocolate is a brand with high reputation and popularity, which has established a good brand image and consumer recognition in the market. The improvement of brand awareness will bring consumers trust in the brand and are willing to pay higher prices for the products. Dove chocolate is a well-known brand, and the product price is correspondingly high.