The current annual output of Moutai (600519, stock bar) is only more than 20,000 tons, and it may reach 40,000 tons by the end of the "Twelfth Five-Year Plan". This is probably the limit. The reason is simple. The special processing technology of Moutai liquor limits the output. Its production cycle is as long as 5 years, the production process is complex, and it requires a long storage time.
What is the concept of such an output? Based on an annual output of 30,000 tons, that means 60 million bottles of Moutai are produced every year. If put on the international market, foreigners would drink 10 million bottles, which is 5,000 tons of Moutai, which should be a relatively conservative estimate. Then the remaining 50 million bottles are for our Chinese people to drink by themselves. On average, more than 20 people drink one bottle per year. On average, each household, that is, only four or five households will drink one bottle of Moutai every year.
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In the eyes of ordinary people, in one sentence, the price of Moutai is going to increase, so let it go. As we all know, Moutai is basically "buyers don't drink it, and drinkers don't buy it." This means that the gift function of Moutai is quite obvious. Everyone knows that a bottle of wine, which often costs thousands of dollars, is basically consumed with public funds. For a meal, the cost of food is not much, but the cost of wine is very high. An important sign of good taste in getting things done is drinking Moutai. The more you drink, the happier everyone is and the smoother things get done.
Complementing Moutai is the Yangcheng Lake hairy crabs. The output is only two to three thousand tons. People all over the country are required to eat them and always pay the original 300 yuan per pound. Just like this, "Rampage" is extremely prosperous. Not only can its specialty store make a year's worth of money within three months of opening, but it also spends hundreds of millions of yuan on publicity every year. There are endless billionaires, Yangcheng Lake hairy crab monopoly, and "hairy crab futures" are also booming. Looking at it, "Yangcheng Lake hairy crabs" have been hoarded, and the supply exceeds demand. They have already left the common people's dining tables and gone to the "Princes and Generals" to attract money.
Hairy crabs and Maotai liquor are rare and valuable, and their numbers are small. It is a wishful thinking to have people all over the country come to eat and drink. As a result, fake crabs and wine came all over the place. Non-Yangcheng Lake crabs are labeled with the Yangcheng Lake trademark, and the output is reduced from 2,000 to 3,000 tons, which is ordinary; fake Moutai is even more difficult to find, and genuine Moutai bottles can sell for more than 100 at least, and can last for decades. The wine bottles can be sold for four to five thousand yuan, and if the fake wine is put into the real bottle, it is a huge profit of real money. Talking on the street, there are not many people who have never drank Moutai, but people who have drunk Moutai are everywhere.
This is the market, this is the market. Real and fake, they all come to spend money, and they are all rubbish. Why? Just because of the word "expensive". It is either used as a gift or consumed with public funds. It is very shameless. Even if it is taken advantage of once or twice, it will be swallowed up with a straight neck. It doesn't even matter if what you're drinking is public wine. As a result, the price of Moutai will only get higher and higher, and Yangcheng Lake hairy crabs will also become more and more expensive. Of course, there will be more and more fake wines and fake crabs.