I believe many fans also know what it is, that is, the domestic version of Tesla Model? The price has dropped again. Tesla officially announced that it will make domestic models? 3? The standard battery life upgrade price is lowered by 32,000 yuan? Will reach 323,800 yuan, plus new energy subsidies of up to 24,750 yuan, domestic Tesla models? 3? Its price is only 299050 yuan.
These days, Skye also saw many people posting this message in my circle of friends, with the words "really fragrant". It can be seen that as a BBA-like existence in the electric vehicle industry, this price has a fatal attraction to many people. Indeed, less than 300,000 can start a Tesla model? 3 is a happy thing, but it was originally a happy thing, but recently, Skye heard another voice of dissatisfaction.
So why is this happening? First of all, of course, if you are not satisfied, you have already bought an imported Tesla model. 3 Soon the new owner, we know, the domestic version of Tesla? Models? The pre-sale price before 3 is 358,800 yuan, which is only 8,000 yuan different from the lowest price of the imported version. So, has the owner bought a model before? At 3 o'clock, it will naturally be more inclined to the imported version. In addition, in the comments of Tesla's official Weibo, we can also find that some people say that the sales staff in the 4S shop didn't say the domestic version of Tesla? Models? Will there be a price reduction later (comments from users, it is impossible to judge whether it is true or not), so you have bought an imported version of Tesla? Models? 3% of new car owners feel that they have been "cut with leeks", which is very harmful to new car owners.
Empathy, from the perspective of the owner, the owner's "anger" is understandable. After all, if you have bought an imported model? Car owners who have been for a long time are another matter. The new car owners who just bought imported models didn't use them for long, and then they found that the domestic models were so much cheaper, so they were naturally angry. After all, whose money is not blown by the wind.
From the perspective of Tesla Motors, it may not be intentional. Maybe they are not 100% sure about the price reduction. Of course, they can't disclose the news in advance. Otherwise, if they can't do it at that time, it will also lead to consumer dissatisfaction. Of course, all of this belongs to the personal guess. What is the real situation, Tesla officials themselves are still clear.
Of course, apart from the happiness of consumers, for domestic car companies, especially the new styling forces, there is only sadness and no joy. We all know that many new domestic car-making forces are based on Tesla, so if the new domestic car-making forces and the high-end pure electric vehicles launched by traditional car companies have price advantages, then now there is a domestic version of Tesla? Adjusting the price of Model3 to the price range of less than 300,000 yuan will inevitably have a greater impact on domestic pure electric vehicle products. For example, a number of new car-making forces such as Weilai, Tucki and Weimar, or traditional car companies such as BYD, will be affected to some extent.
Moreover, the domestic version of Tesla models? There is still room for price reduction. Why do you say that? Previously, Tesla gave a clear figure, saying that the production cost of domestic cars is about 65% of American products. According to the previous plan, Tesla Model will be in mid-2020? The localization rate of 3 parts reached 70% and reached 100% by the end of the year. So use Tesla? Models? 3 The degree of localization of the whole vehicle is getting higher and higher. What will the domestic Tesla model look like in the future? There will be another wave of price cuts, which is also the biggest concern of traditional car companies and new car-making forces. If we continue to cut prices at that time, it will be more stressful for domestic car companies.
Write it at the end
I have to say that Tesla's influence in the field of pure electric vehicles is no less than BBA's influence in traditional car companies, although this domestic version of Tesla? Models? The price reduction of 3% caused some dissatisfaction, but for consumers, it benefited more. For domestic traditional car companies and new car-making forces, will it cause catfish effect? Let's wait and see.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.