Enterprises in Sichuan are all named after regions, which makes people feel very regional, or unique in taste and differentiated in materials. After several years of operation, they may appear as a flavor brand. It can be named after place names, folk customs and food materials, such as Sichuan Zongzi, Chuanxiang Zongzi, Chuanqi Zongzi (legendary), Wu Shang Zongzi, Lele Zongzi, homesick Zongzi, etc., in order to attract jade.