Roasted duck is a special dish of Beijing and Nanjing, belonging to the Beijing or Jinling cuisine, known as "the world's delicious" and famous, for the banquet commonly used dishes, but also the family flavor food. A lot of inexperienced first-time entrepreneurs will choose to join the entrepreneurial way to get rich, then join the roast duck store need to pay attention to some of the problems? Can join the duck brand so much, and how to assess the brand's good and bad? According to our years of experience in providing brand evaluation services for franchise users, the duck industry and the duck brand to be joined, should be mainly from the following aspects of in-depth study.

1, roast duck store business development

First of all, to understand the overall roast duck business sales, sales volume, customer unit price, opening rate, closing rate. By quantitatively analyzing the sales, sales volume, number of stores, and unit price of roast duck industry in the national and regional markets (e.g. Beijing), we can form an overall understanding and macro grasp of the industry's development.

Chart: February 2021 national provinces and cities roast duck store sales

Chart: February 2021 national provinces and cities roast duck store sales

Chart: February 2021 national provinces and cities roast duck store sales

Chart: February 2021 national provinces and cities roast duck store price

2, to join the brand assessment

For the proposed brand to join the assessment

For the proposed brand to join the assessment

For the proposed brand to join the analysis of quantitative analysis of sales, shop number and the industry can form an overall understanding of the development of the industry and a macro grasp. >

For the proposed franchise brand, you need to understand in detail the brand size and strength, brand stability, brand reputation, etc..

(1) brand size and strength

need to understand the proposed to join the duck brand of the number of stores, combined sales, combined sales volume, unit price regional distribution.

Chart: to join the roast duck brand store regional distribution

Chart: to join the roast duck brand all store list (each store sales, sales volume, unit price)

(2) brand stability

stability is mainly reflected in the brand in the past year the number of newly opened stores as well as the number of closed stores, the number of closed stores represents the brand management problems, need to carefully consider the choice. We need to carefully consider the choice. In addition, the age of the brand's stores should also be emphasized.

Chart: to join the roast duck brand store opening chronological chart

Chart: to join the roast duck brand and competitors to open and close the number of stores

Chart: to join the roast duck brand store development stage distribution

(3) brand reputation

Knowing to join the roast duck brand of positive reviews, bad reviews, ratings star rating, taste ratings, service ratings, Environmental ratings, user rating labels, user rating word cloud, etc., and comparative analysis with the leading duck brand, to understand the proposed franchise duck brand in the industry in the position.