1, quality and production process: Flying Moutai is the Kunsha process, that is, the 12987 process, the base year of the wine is five years, belonging to the high-end products; while the Moutai Welcome Wine is a flip sand process, that is, it is the use of Flying Moutai after the production of the rest of the dregs of the wine plus the new grain and the curved medicine after the steaming of a one-time to take the wine, and then hooked to the formation of the flip sand wine, belonging to the It is a low-end wine.

2. Price: Moutai Welcome Wine is more affordable and suitable for daily consumption, while Flying Moutai is more expensive due to its high quality and scarcity, and is usually used on high-end occasions or given as gifts.

3, taste: Flying Moutai has a strong sauce flavor and a full-bodied body, while Moutai Welcome Wine has a clear sauce flavor and a harmonious and mellow taste, which is slightly inferior to Flying Moutai.

4, packaging and labeling: Moutai Welcome Wine uses the wheel five-star label, with a commodity bar code, is a normal circulation of products, while Flying Moutai (including Flying Moutai Welcome Wine) is using Flying Label, no commodity bar code, belongs to the non-circulation of the product, the packaging is more exquisite, with a sense of class.

5, market positioning: Moutai Welcome Wine is positioned as a low-end product, suitable for the majority of consumers to drink every day, while Flying Moutai is positioned as a high-end product, mainly for high-end markets and consumers.