Fanpass is something that helps advertisers to put ads in Sina Weibo. There are three ways to advertise on Sina Weibo: blog posts, apps, and accounts. No matter which way, the advertisement information will be put in accurately according to the user's attribute and social relationship.

Specifically, in the input process, we need to formulate the input strategy. The formulation of the input strategy only needs to grasp the two most central points: one is what to put, and the second is when to put. The answer to the former question is the keyword selection, the answer to the second question is the selection of the time period of the investment.

The marketing team within the enterprise can set up the keywords and the time of input according to the characteristics of their products and services. In addition, you can also use the following method to explore the competitor's input strategy, so as to optimize their own input strategy:

In the setup of the input program, the system will be defaulted based on your account occupation information, to give you a recommendation of 50 similar accounts, which 50 accounts whether from the relevance, or the fans through the active degree of point of view, are generally extremely high quality orientation. In addition companies are also able to manually add competitor microblogging accounts. After determining the list of competitors, the enterprise is able to randomly sample interactive user materials from each of their microblogging homepages (more than 30, the more the better), and statistics on these users' gender, age, geography, mobile devices, interactive moments and other information. Thus, we can roughly know which keywords the other party has invested in, and which moments are mainly invested in. After the enterprise can accordingly determine their own investment strategy.