Tip 1: Free places

Wechat circle of friends is the main battlefield for our marketing at any time. The routine is not novel, but it does not prevent it from being tried and tested, which can greatly enhance popularity. Before a new product is about to go on the market, or before major festivals such as Valentine's Day and Mid-Autumn Festival, you can do a collection of praises in the WeChat circle of friends, and you can get a free product if you win the first prize.

tip 2: recharge discount

tip 3: cross-industry cooperation

more and more big brands are engaged in joint activities, which our store can actually learn from.

Cake shops are generally located in pedestrian streets, and there are many clothes shops and barbershops. You can jointly engage in activities with these shops, such as making beautiful cakes and sending cake coupons, so as to realize the circulation of customers between the two shops. At the same time, the form of cross-industry cooperation can also enhance the trust of consumers, which is more convincing and influential than doing single activities in their own stores.

tip 4: free tasting

if conditions permit, you can move the product out of the store and put a tasting booth at the door of the store to narrow the distance with consumers. However, the products to be tried should not be cut into small dices like those in supermarkets, which will not only guarantee hygiene, but also reduce consumers' desire to try. Tasting the product can reduce the weight, but it also needs exquisite packaging to make people want to eat it.

tip 5: maintenance of old customers

after investigating and analyzing a number of large mature cake shops, it is found that "bringing the old with the new" can contribute a great part to the store turnover, so the maintenance of old customers must be done well. For example, some time ago, Xiaobian went to eat roast pig's trotters, and after paying the money, the boss handed me a card that had been stamped with a chapter. Originally, it was full of 8 chapters, so you could exchange a pig's trotters for free.

tip 6: weekend marketing

there is no denying that the traffic on weekends will be better than usual, so marketing activities on weekends will be more successful. We can set the weekend as a fixed discount day and launch about 3 low-priced products every week. Or you can buy two for one on weekends for marketing. Never buy one for one, and don't do things that degrade yourself. Don't buy 3 get 1 free, and raise the threshold for participation in activities. It is more appropriate to buy two and get one free. Develop large customers and take large quantities of group purchase orders; Increase by-products such as drinks and milk tea; Doing more public welfare activities and so on are all good marketing skills.