The thirteen-year-old Xiao Dou Kaoer is born in the 1990s and was admitted to university in 2012. The exact age is unknown.
According to online rumors, Dou Kaoer’s real exposure to Hanfu began when she was admitted to university in 2012, and she joined a Chinese culture club in the school. "At that time, I thought it was so cool that they were wearing Hanfu. Why did Hanfu look so good? So, Xiao Dou Kaoer began to buy Hanfu from various channels and began to wear Hanfu in class on weekdays. As a result, it was featured in Chongqing Business News and Chongqing Tourism Magazine.
The real name of Xiao Dao Kao is Lian Yuxin, and the reason why her online name is Xiao Dao Kao is because of a poem by Du Fu: Ping Ping curls up for more than thirteen years, and the cardamom sprouts in early February.
At present, Xiao Dou Kaoer has hundreds of thousands of fans on Weibo, which is what we call an Internet celebrity. As for the reason why she became an Internet celebrity, it is because she is an avid lover of Chinese culture. There are many photos and videos of her wearing Hanfu, and she has also designed many original hairstyles for these Hanfu.
Shisanyu was founded in Hangzhou in 2016. The founders are Xiao Doukouer and CEO Lu Yang. A traditional culture enthusiast who was born in 1993 or 1994, he founded the brand for more than three years and focused on content creation and building supply chains.
More than 13 people broke away from the traditional celebrity + e-commerce model and relied on their focus on small businesses. The unique understanding of multiple field segmentation circles takes native content and user demands as the starting point, deeply integrates the digital supply chain, and forms a moat for more innovative versions and shorter production and sales cycles in the form of agile development.
Shi San Yu is the leading Hanfu brand in the market. Although it is very well-known, netizens and consumers still complain about its quality problems. Therefore, in my opinion, design is important, but quality is fundamental. Quality should be strengthened and the brand should be strengthened. It can develop in the direction of diversification and segmentation, and at the same time, it can also develop some peripheral extensions of industries, such as renting Hanfu, trying on Hanfu, etc.