Drive 125 miles north from Washington, the capital of the United States, to the town of Hersey, Pennsylvania. This is the birthplace of the world brand "Hershey's Chocolate". Driving on Chocolate Avenue, the main thoroughfare of the town, you will see lampshades in the shape of "Kisses" chocolates on the telephone poles on both sides, making you feel like you have entered the mysterious realm of Hershey's chocolate.
Hershey’s chocolate is named after its founder, Milton Hussey. The Chinese believe that "Hershey's" is more festive than "Hershey's", so "Hershey's Chocolate" became a household name in the Chinese chocolate market; "Mr. Hershey's" became "Mr. Hershey's" and was named after Hershey's The "Herseytown" naturally became "Hersheytown".
Mr. Hersey was born in 1857 in Hershey, then known as Derry Township. Because his family was poor and his father traveled around in order to make a living, Mr. Hersey only went to the second grade of elementary school. He went out to work when he was thirteen or fourteen years old. In 1876, he ran to Philadelphia and tried his hand at the candy business. After that, he came to New York alone and continued to work in the candy industry, and began to make progress. In 1893, at the World's Columbian Exposition in Chicago, Mr. Hersey became interested in how chocolate was made. At that time, chocolate was a "noble food". He immediately purchased German production equipment. Since there was no formula for producing milk chocolate at the time, he finally mastered the ratio of cocoa beans, sucrose and milk after countless trials and failures. In order to turn chocolate into an affordable food for ordinary people, Mr. Hussey decided to sell his candy factory for US$1 million and used the funds to buy land and build a factory in Hershey to expand chocolate production. After years of hard work, its products are sold all over the world. Mr. Hersey built dormitories for employees, and successively built schools, churches, parks, hospitals, entertainment venues, and transportation systems. The originally deserted town gradually turned into a community with rich life.
Today, Hershey Chocolate Company is the largest manufacturer of chocolate and non-chocolate candies in North America, with more than 13,000 employees worldwide. The many chocolate brands it produces are world-renowned, with annual sales of nearly US$5 billion. At the same time, the company allocates US$20 million every year for social welfare undertakings. The company attaches particular importance to the protection of the natural environment and the ecological balance of the origin of the cocoa beans, the raw material for chocolate production.
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According to Thomas, the company’s vice president and global chief development officer, Hershey The company entered the Chinese market in 1995 and has become one of the largest-selling imported chocolate foods in the Chinese market. The company regards developing the Chinese market as its "top priority" and has formulated a Chinese market development strategy of "laying a solid foundation and achieving sustainable development". By 2010, Hershey's chocolate will strive to have a total share of 20% in the Chinese chocolate market. Before the 2008 Beijing Olympics, the company set up the "Hershey Chocolate World" on Nanjing Road, Shanghai; it plans to invest in a production base in Jinshan, Shanghai, with a factory area of Covering an area of ??80,000 square meters, it is equipped with brand-new production equipment and has an annual output of 40,000 tons of chocolate.
Since its establishment, Hershey Company has always taken practical actions to care for the society. The most important thing is to found the "Hershey School". Mr. Hussey and his wife, Catherine, had no children. They adopted several orphans and used their assets to build a family school for the orphans. In 1909, the "Hersey Industrial School" was founded, enrolling orphans between the ages of 4 and 16, and implementing a consistent education system from kindergarten to high school. In 1918, Mr. Hersey donated all of his wealth to the Hersey School. Today, the Hersey School Charitable Foundation owns 30% of Hersey Chocolate Company's stock, with a total value of nearly $8 billion. There are currently more than 1,400 students on campus and more than 100 faculty and staff. The school adheres to the principle of recruiting poor students set by Mr. Hersey, and all expenses after students enroll are borne by the school. The school has more than 140 family-style student dormitories, which are managed by "acting parents" hired by the school. This year ***, 7,000 people applied for admission, and the school selected 300 students from more than 30 states in the United States. Since its establishment, more than 9,000 people have graduated from the school.
Hershey has only 21,000 permanent residents, but more than 6,000 people are related to the chocolate industry. In the 1930s, the United States suffered from the Great Depression, which affected most areas of the country, with the exception of Hershey. At that time, Mr. Hussey used the company's abundant funds to launch the "Expanded Construction Movement", which not only provided ample employment opportunities for local residents, but also built a large number of landmark buildings. The Hersey Hotel and Conference Center, built by the Hersey Charitable Foundation, is now the "major convention center" in the United States. The "Hersey Theme Park" built by Hersey Company is even more of a good place for people to spend their holidays. The "World of Chocolate" built by Hershey Company integrates visiting, playing and shopping, allowing tourists to experience unlimited fun. Hershey is now known as the "Summer Capital of Pennsylvania," with more than 3 million visitors each year.
People in Hershey like to say that Hershey is the sweetest place in the world. Even the air here is filled with the charming fragrance of chocolate. The development of the Hershey Chocolate Company has brought colorful happiness to the community. Life and sweet career start here.