ZARA is a subsidiary of the Spanish Inditex Group, which now has more than 1,900 stores in 67 countries around the world.
Although the market spans many countries, there are no borders when it comes to fashion.
Figure / network
ZARA with excellent design team, sensitive supply chain system - from design to production, on the shelves in just 15 days, the designers to the fastest speed in a variety of fashion show after the end of the rapid extraction of popular elements in the global release of new products.
For example, from last year, the ribbon accessories from the 70s, with the gentle charm of the unintentional defeat Oversize wind, began to rapidly popular, ZARA from spring and summer to fall and winter have launched the ribbon neckline design of clothing styles.
ZARA TRF series women's F/W15 single product
ZARA women's S/S15 lookbook
ZARA TRF series women's F/W14 lookbook
In addition to the ribbon neckline, in the last year, also a summer of hot tie ballet single shoes, ZARA has also launched a number of shoe models.
ZARA S/S15 women's shoes
ZARA's fast pace also determines its quality and comfort is not perfect, but smart in the "cheap is not as fashionable as it is, fashion is not as cheap as it is", as well as a very high sense of design and wearability, but still capture a large number of celebrities from celebrity celebrities to the ordinary passers-by of the brand enthusiasts. The brand is a favorite of many people.
Swedish fashion blogger Carolina Engman, Coat form ZARA
Canadian model Janice Alida2,Zara PictureEdit3
ZARA has four sales channels in China, including stores, the official website, the Zara APP, and the Tmall flagship store, which was just launched last year. ZARA's flagship store on Tmall.
ZARA will be new every week, basically every two weeks to go shopping is a good habit of spending money.
ZARA will have the biggest discount twice a year, generally around July and Christmas, lasting more than a month, other sister brands are also basically in this time to promote. In the country also includes double 11 will also have a great discount.
Discount season, the general girl used to store stores and Tmall, but in fact the official website there are more different styles can pick up, you can often buy 30 or 40 dollars of T-shirts, or stores have long been out of stock of shirts, and it only needs 99 dollars.
Figure / ZARA official website
Also, ZARA KIDS for many girls in the country, it is also worth a punt, the body of some petite to wear children's clothing plus size is generally not much of a problem, and some styles are even better looking than adult clothing.
ZARA KIDS F/W14 lookbook
In addition to ZARA, there are more sister brands have landed in the country, often also opened in the vicinity of ZARA, perhaps you have also shopped, but do not realize that this is actually a family. The style of each brand is also very different, the following one by one to popularize -
PULL&BEAR
Compared to ZARA's urban temperament style, PULL&BEAR main young people's taste. Sweet and casual college style, also good at using a variety of interesting patterns or prints design, a variety of styles, pricing more affordable.
After shopping at ZARA on Nanjing East Road in Shanghai, you can walk another 10 minutes to the nearby PULL&BEAR, and sometimes you'll find similar items you've seen at ZARA, but at half the price.
Season Highs
The Pull&Bear night collection
In addition to affordable and good-looking clothing, PULL&BEAR's brand lookbook is often a concern for all fashionistas, and often invites a variety of new and famous photographers to take pictures, or celebrities from all walks of life. The brand's lookbook is also a concern for fashionistas, who often invite new photographers to take the picture, or celebrities from all walks of life.
PULL&BEAR 24 Hours F/W14 Editorial
This 24-hour couple's editorial invites model husband and wife team Sara Blomqvist and Jeremy Young to show the couple's attire in different moments of the day, from lazy and casual to hippie street and banquet grand elegance. Every detail is natural and sweet. （
Massimo Dutti
Massimo Dutti from the store display and decor style can be seen in the brand's positioning of the more high-end, clothing design is more mature and elegant, emphasizing higher quality.
Massimo Dutti Taipei 101 Flagship Store
Massimo Dutti's basic shirts carry out the workplace's competence and calmness to the bone, and the shape is simple and sharp, but also able to show the soft lines of women's bodies.
From girls in their twenties who are just starting out in the workplace to older women, Massimo Dutti's shirts are a great way to show off a woman's independent charm.
Photo/Massimo Dutti official website
Bershka
Bershka is the second fast-fashion brand launched by the Inditex Group, the clothing design is more youthful, facing the crowd from the junior high school students can wear up.
And Bershka almost the sweet department of rock and roll style applicable to any occasion, from the street to the party, are flaunting a young and unique personality. And pricing is even cheaper than PULL&BEAR, with many T-shirts, blouses, and dresses usually less than a hundred dollars.
Bershka A/W15 lookbook
Bershka X'mas 2015 lookbook
Stradivarius
Compared to PULL&BEAR and Bershka, Stradivarius is a brand that creates fresh and creative feminine beauty. The brand soul of Stradivarius is to create a fresh and creative feminine beauty with a more mature positioning than PULL&BEAR and Bershka.
The style design is avant-garde but not too exaggerated, with just the right sense of daily design, often seen various fashion bloggers wearing Stradivarius mix and match with big brands Chanel, LOUIS VUITTON without any sense of contradiction.
Stradivarius photographer shoots look for friend Valria
Costume stylist Michelle / Italian blogger Eleonora Carisi
OYSHO
OYSHO mainly extends women's clothing to women's lingerie and home apparel for ZARA, which has sexy and charming lingerie, and soft and cute cartoon clothes. OYSHO is an extension of ZARA's women's lingerie and loungewear, from sexy lingerie to soft and cute pajamas, for all those who love to express their taste and style with their clothes.
OYSHO S/S16 lookbook
OYSHO F/W15 lookbook
With the rise of women's sport trend, OYSHO collaborated with Adidas to launch a sport collection, which is both sporty and fashionable.
Photo/web
ZARA HOME
ZARA HOME is ZARA's home furnishing brand, which focuses on selling home furnishings and interior decorations, including bedding, all kinds of tableware and personal care products.
Compared with IKEA and MUJI, ZARA HOME's home design is a bit more sophisticated, often with European aristocratic tableware, but also with a lot of cute and fun practical items, recommended for people who love to pursue a higher quality of life.
Photo/ZARA HOME website
Aromatherapy is one of ZARA HOME's best-selling items, and many customers often enter the store because of its aroma. Creamy black vanilla, sandalwood-scented deep amber, and green herbs that look like freshly mowed lawns are all favorite scents.
Photo/ZARA HOME website
*How to buy
All of the above brands have a number of physical stores in China, so you can search for your nearest store to buy, and most of the stores support Alipay payment.
In addition to ZARA HOME, the other brands also have official websites and Tmall flagship stores for online shopping.
And after reading this, there's still at least a week or so until the end of the discount season for several Inditex Group brands.