It's Sprite's advertising slogan

Coca-Cola takes Sprite as the main strategic brand to introduce into China market, and transliterates it into Sprite with the integration of China traditional culture. In Chinese, it has the meaning of purity and coolness, which reminds people of a flying snow and a pool of clear water in hot summer, and suddenly there is an irresistible feeling of coolness.

"Sprite" has always pursued the strategy of world-class celebrity endorsement. A Mei and Fu Mingxia, the world diving queen, have successively interpreted the brand connotation of youth and fashion. The slogan "Heart is cold, heart is flying" has become a "ballad" that the younger generation is eager to preach.

Extended information:

The word "Sprite" is transliterated from the English sprite and originally translated as a monster and an elf. The role of elf boy frequently appeared in Coca-Cola posters in the 184s and 195s. Elf boy has an urchin-like smile on his face, and there are always stars shining around him, which symbolizes his lively personality and bubbles in coke.

this Sprite Boy has nothing to do with the familiar Sprite, which didn't come out until 1961. As a drink, it is painstaking to translate it into "Sprite". Snow, chill, in line with the cool taste of soda; Blue, clear and green, in line with the color of bottle packaging, not only conforms to the cognition of China consumers, but also consolidates the brand image.

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