The brand design and logo naming of Taier pickled fish are very personalized. The pickled fish in the market are basically based on prefixes such as Sichuan cuisine, Chongqing and authentic Laotan, and the name "Taier" captures the user's curiosity; The overall logo is mainly black and white, supplemented by gold, and the combination of printmaking and comics is very strong. Simple colors can keep the style of offline stores highly consistent and improve the decoration efficiency of new stores. Time is very important for offline stores (friends who have done offline printing should know how difficult color correction is).