A business plan case model essay is about 800 words. When the e-commerce market is not mature, a company can occupy the market, expand its market share and make profits at the fastest speed.
First, market positioning, functional positioning
Pre-type: C2C, B2C, serving local citizens, businesses, food, books, software and hardware, etc., similar to the online supermarket of the traditional warehousing supermarket, and establishing a small second-hand market platform.
Later types: B2C, B2B, enhancing the function of trading platform, increasing the platform of enterprise trading and product release, and expanding the product content of online supermarket, from operating low-priced goods to large-sized goods, high-output products and high-profit products.
Second, the development goals
Initial stage: apply for domain name, apply for loan, absorb venture capital and make website. Contact ISP, apply for network intervention, and purchase hardware and software equipment such as servers.
X months: establish website, expand website content, standardize website service, attract joining marketers, make the website have a certain popularity in the region, establish service network, establish product procurement network, establish product distribution network, train employees, and rely on traditional logistics networks such as supermarket chains for product procurement and distribution. Relying on the traditional logistics network, it can be used as a subsidiary enterprise of a traditional retailer.
1 year: it has a strong reputation in this region, can brand its own brand, further enrich the content of the website, strive for more marketers, enrich the products of online supermarkets, and develop into high-end products.
Absorb investment, expand business scope, and set out to establish a B2B business trading platform.
Achieve website profitability.
2 years: reach one of the largest e-commerce websites in this region, consolidate market share, integrate websites, and integrate B2B, B2C and C2C into one, build an independent logistics system and reduce operating costs. While consolidating the low-end product market, we will focus on developing high-end products and establish a management system based on high-profit and high value-added products.
3 years: acquire product suppliers, build their own production and marketing system, and further reduce product costs. Completely break away from traditional retailers and logistics companies and establish a more convenient and preferential product marketing network.
Three years later: it will be decided according to the situation.
Third, the website section and style
The website is initially divided into five parts: product index, online transaction, new product release, BBS and second-hand market.
In the future, we will gradually increase the product release section of enterprises, increase the membership section, and implement preferential policies for paying members.
The style is defined as concise and lively, with pictures and words combined, and light colors as the keynote.
The product web page adopts unified modules to highlight the product pictures.
The second-hand market platform adopts a unified format, from product names to product notes, and adopts a credit system similar to eBay to encourage offline transactions in the same city and avoid unnecessary disputes.
The unified price of products in the warehouse supermarket is xx yuan, and the price of products above 100 yuan is xx yuan.
Fourth, website maintenance
At the beginning, a special database operator was hired, the content of the website was updated every day, and the website specifications were formulated.
V. Website promotion
Join the search engines of large websites, such as Sina, Sohu, Baidu, etc.
At the beginning, due to the alliance with traditional retailers, we can advertise in chain retail stores and take promotional activities such as buying a certain amount of goods to send membership in retail stores.
After the website has a certain click rate, you can find a special planning company to package it. Qiying focuses on corporate website promotion and professional network marketing service team.
Carry out a major revision from webpage to publicity, launch a brand and further explore the market.
VI. Technical Scheme
1, renting a virtual host
2. Operating system: Window20 19/NT.
About 800 words in the case of business planning book, it shows the importance of food. This business plan is about opening a green restaurant near the university. Its main business is buffet, breakfast, Chinese food, dinner, take-away, birthday dinner, etc. The target market is college students. This restaurant first adopts the business mode of self-employed.
But it has its own brand, trademark and value concept. When the capital and other conditions are ripe, a company will be established and a chain operation mode will be implemented. The overall strategic goal is: "based on the local, establish a brand, step by step, expand the scale, and go to the whole country."
First, competitor analysis
There are many restaurants around the school, most of which are small restaurants opened by the surrounding residents in their own homes by taking advantage of their geographical location, and their environment, sanitary conditions and management methods are not satisfactory. Young people will never be satisfied with their diet. They don't just eat for the sake of eating. They really need green restaurants with elegant environment, up-to-standard sanitary conditions and cultural heritage to show their individuality.
There are basically no decent restaurants near xx College, so there is still a considerable market for such restaurants. We are college students when we go far away, so it is more advantageous to be in this environment. We can better understand what college students need and better cater to their tastes. The cost of restaurants is not much, which is feasible and operable for our college students.
Second, the market and customer choice
With the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum. At present, in China's catering market, Chinese-style dinner is the main meal, while western-style dinner is gradually emerging, but the scale is still small; Western fast food is the main fast food, and KFC, McDonald's and Pizza Hut are the main players in the market. Chinese fast food has flourished, but it can't compete with "foreign fast food" at present. Compared with the successful marketing model of specialization, branding and chain of foreign fast food. The development of Chinese catering is obviously inferior. How to occupy that part of the market is a problem we need to solve.
As people pay more attention to their own health and food safety. However, after the exposure of problems such as obesity caused by long-term consumption of foreign fast food fried and high-energy food. Food safety has become a hot topic? How to give consumers a safe diet has become the theme of the future development of the catering industry. It can be predicted that using the concepts of environmental protection, health and safety and advocating green consumption will be the development trend of catering industry in the future. The proposal of green catering is actually the progress of social civilization and a new concept of catering culture.
In the next few years, the business model of China's catering industry will be diversified, the internationalization process will be accelerated, and green catering will become fashionable, which undoubtedly brings opportunities for investing in green catering industry.
Our main customers are students. After all, young people prefer places with elegant and creative environment. The market mainly faces students, teachers and people in the past in anshun university.
Third, the name of the store
There are many kinds of dishes in our shop. Customers can choose their own tastes to a greater extent and meet their needs of pursuing fashion. If customers have time to be interested, we can also provide corresponding tableware and vegetables, so that customers can choose whether to do it or not.
Fourth, store location: near xx College
Because there is no decent restaurant near the school, and the students in the school have a great demand for green diet, it will be a big market here. It has strong operability and practicability.
V. Business philosophy and objectives
1, in order to let customers eat safe and green food, our shop designed a slogan: spend the most appropriate money to buy a healthy one.
2. Adhere to the concept of honesty and customer rights first.
3, rely on small profits but quick turnover, follow the running water, pay attention to customer feedback information. With excellent quality and satisfactory service, we will win the recognition of customers and strive to achieve a win-win situation between our store and customers.
4. The ultimate goal: seek to join in, chain operation, and expand the scale and influence.
VI. Organizational structure
Two people are responsible for purchasing goods and take-out, two people are responsible for the chef, and two people are responsible for the cleaning and decoration of the store.
VII. Products and services
1, our restaurant will offer different kinds of special dishes: fried lotus root slices with laba garlic, two-color nourishing with honey juice, crispy seasonal vegetables, rich shrimps with yam, eggplant with fresh flavor in spicy pot, skewered fat beef, steamed loofah with fish roe vermicelli, crispy rice with miscellaneous grains, steamed auricularia auricula in Taiji, lion's head with green vegetables, coffee barbecue, and melon-grain tea mushroom. We will also provide special birthday meals.
2, keep up with the trend, timely launch new products.
VIII. Sources of income
1, profits and service charges of the dishes sold.
2. The income from agency business can be sponsored, and advertisements of other industries can be printed and distributed on advertising leaflets and distributed in suitable venues of the school.
Nine, capital demand, financing methods and return on investment
Because the goods our store deals in occupy a small area, we can make a demand analysis according to the market demand at the beginning, and then gradually expand the purchase scale according to this analysis. It is estimated that we need about xx yuan of start-up capital, which is mainly used for purchasing raw materials, renting space, staff training and marketing promotion.
The way to raise funds is individual or school venture capital, which is invested in the form of investment, and other capital investment methods can also be considered. It is estimated that the cost will be recovered in the next year (the average sales profit rate is 20%).
X. Pricing Strategy and Business Strategy
1, dishes will be divided into three different grades. Different prices. In this way, customers with different spending power can be satisfied.
2. Membership card system: You can get a membership card if you spend a certain amount. It is convenient to buy later and get a discount.
3. Points system: if you spend one yuan, you will get one point. If you meet certain points, you can redeem the corresponding goods.
5. Take advantage of yourself as a college student. Go to the school dormitory for take-out and expand your influence. Let them know more about our shop!
XI. Marketing Promotion Strategy
1, organize people to go to school to send out advertisements at different times. And do some promotional activities on holidays to give back to customers (according to the characteristics of school, National Day, Mid-Autumn Festival, Spring Festival, Labor Day and other festivals).
2. Posters in the store: Shanghai newspapers and posters can be posted in the store to introduce the use and cultural connotation of jewelry.
4. Theme promotion: further subdivide the characteristics of consumer behavior. According to different combinations, themes such as graduation dinner, birthday party, unforgettable friendship and teacher-thanking banquet can be launched. Introduce different dishes and special dishes at different prices.
5, brand building: to provide a variety of matching programs with good services and affordable prices. Meet the needs of different consumers. Strive to let consumers taste their favorite dishes at a favorable price.
Business plan case model essay about 800 words Three project prospects:
I. Introduction to Ostrich
Ostrich is an ancient bird population, which is native to African desert, Australia and Arabia. Traits and characteristics: First, they are huge, good at running and unable to fly. At present, most of them are African blue-necked ostriches and black-necked ostriches, and a small number of Australian emus are raised in China. The weight of adult male ostriches is about 130 kg-150 kg, and that of female ostriches is11. Second, it has a long life, generally growing for more than 60 years, and the effective breeding period can reach 40 years. It is resistant to rough feeding and mainly herbivorous, because it has a well-developed intestine and can digest cellulose to absorb nutrients; Third, it has strong adaptability and disease resistance, and can generally survive in the temperature range of -30℃-+50℃. Because of the short history of artificial domestication, it retains the advantage of strong disease resistance in the wild state, and can adapt to various harsh climatic conditions, and no reports of severe infectious diseases have been reported. Fourth, adult females lay 60-80 eggs annually, and there are about 40 fertile birds.
Ostrich is a treasure all over the body, its meat contains high protein, its cholesterol and fat content are very low, and its fur has high use value, so it attracts more and more attention and favor.
Second, the historical situation
In recent decades, the development and application of ostrich farming and its products have flourished all over the world. Africa is the main area with rapid development, with an annual population of more than 2 million, followed by the existing population of more than xx million in the United States, which has developed towards deep processing. At present, Europe has become the processing and consumption center of ostrich products.
China's ostrich breeding and processing started late, but developed rapidly. 19xx was introduced from abroad by xx and began artificial breeding. Up to now, it has spread all over more than 20 provinces and cities in China, and more than X ostrich farms of various types have been built, with an annual population of more than X million. In order to promote the rapid and healthy development of ostrich breeding and its product development and utilization in China, China established the "China ostrich breeding and development association" on 19xx at the initiative of the State Council Development Research Center, which greatly promoted the development of ostrich breeding and processing production in China. China's ostrich industry has gone through the process of understanding, introduction and digestion for more than ten years, and has weathered the chaotic period of speculation through ups and downs, and finally entered an orderly track in a down-to-earth manner. People of insight in this industry have gone through hardships and gradually guided enterprises into the international economic cycle, laying a preliminary foundation for the healthy development of ostrich farming, a sunrise industry in China.
III. Reality and Opportunities
In recent two or three years, due to the occurrence and prevalence of infectious diseases such as mad cow disease, foot-and-mouth disease and bird flu, more and more food scientists have fixed their eyes on ostrich meat, because there has never been a record of ostrich suffering from a severe infectious disease so far. Ostrich meat has become a recognized healthy food because of its safety and its unique advantages of low cholesterol, low fat, low calorie and high protein, which has led to the shortage of ostrich meat food in the international market in recent years, and the price remains high.
Due to the huge demand of international ostrich meat market, it has brought great opportunities to domestic ostrich breeding industry. With the maturity of domestic ostriches, the number of domestic ostrich farms is increasing.
More and more, however, a harsh fact faced by hundreds of domestic ostrich breeding enterprises is that on the one hand, the demand in the international market is huge, and the demand is in short supply, on the other hand, the export of domestic enterprises is blocked. The root cause: the domestic ostrich is small in scale and the breeding is not standardized, which leads to the drug residue of ostrich meat exceeding the European standards, and it is difficult to export. For example, XX Zhongken Ikeda Ostrich Development Co., Ltd., the first large-scale professional ostrich slaughter and export enterprise in China, has an annual processing and export capacity of more than 50,000 ostriches, and only X,000 qualified commercial ostriches have been purchased and slaughtered in the most year.
The huge international market demand for ostrich products and the smooth domestic export channels for commercial ostriches provide an excellent market opportunity for us to establish the first domestic export base for commercial ostrich breeding.