Those are the main ones, or you have to work hard
1. Title optimization
What is the title? The title is the market, and your title is the sales market for your products. If your title is good and your market is big, you will have business. Therefore, title optimization has always been the first focus of Taobao stores. Small sellers must avoid hot words, such as coats and dresses, which are high-traffic and abstract words, and try to choose long-tail keywords. In short, before optimizing, you must be clear about your positioning and current situation, be pragmatic, and don’t use bean bags as dry food. Title optimization should be done once a week or so, focusing on words that do not bring traffic. Replace these with new ones and wait until next week to see the effect. Title optimization is not a one-time solution. Taobao's keywords are always changing, so even if you ask an expert to optimize it for you, it will be useless if you don't master this skill yourself. In addition, if it is a brand that is not well-known, your title keywords can be omitted. As for the title space, it can be reduced without affecting reading and understanding.
2. Uploading and unloading time
It is better to use software for loading and unloading time. The prime hours for loading and unloading are: 9:00-12:00 in the morning; 13:30-17:30 in the afternoon; 19:00-23:00 in the evening. A special reminder here is: If you are a small seller, there is no need to compete for the prime time to put on and off the shelves. How many people are putting on the shelves at this time? How many high-quality babies are there? Ask yourself, have you ever competed? If you can’t compete, it’s better to settle for the next best thing and choose a time when there is less competition and more transactions. If you are only online during the day but not online at night, then your baby should not be online at night to avoid customers consulting your store when no one is there.
3. 100% utilization of window recommendations
Not all windows are used, it is called 100% utilization. First of all, select your key high-quality products for long-term window display recommendations. Products with sales must be included in the window promotion for a long time as key products to attract traffic. Secondly, the remaining products are subtracted from the products that must not be recommended, and are recommended according to the principle of giving priority to products that will be removed from the shelves soon. Third, the distribution of babies within a week should be even. Do not have them all in one category today and all in one category tomorrow. Finally, there is another point that should be emphasized: after getting up every day and before going to bed every day, check whether all your display windows are used.
4. Grasp the key points of baby release
This makes us seem to understand nothing. Someone may have said this to me. That's right, how to release a baby? Regarding publishing a baby, it specifically refers to the baby's picture, description, attributes, etc. It is impossible for small sellers to create beautiful pictures, so we have to find another way. There are many beautiful pictures on Taobao, and buyers will question whether they are photoshopped. We can highlight our products, that is, what you see is what you get, and authenticity is the key. The pictures must be clear. They don’t have to be beautiful, but they must be beautiful and generous. Let’s talk briefly about better copywriting. Promotional hot selling information - our store has joined consumer protection to support returns and exchanges, etc. - buyer reviews - real photos of baby quality details - authenticity comparison - real photos - buyer reviews - conclusion. The attributes are the top column of the baby, such as the baby's length, width, height, material, etc., and the trial group. There is a principle here. Based on the principle of seeking truth from facts, try to write as much as you can. Don’t write less than you can.
5. Taobao activities
One of my ideas about Taobao activities is that you should do as much as you can. Many activities are actually not that difficult. The steps may seem troublesome, but in fact you It’s really easy to try it yourself. The threshold for many activities is not high, so you can find a way to meet the sales requirements yourself. Pragmatically speaking, you have to consider the cost when signing up. To put it bluntly, the purpose of opening Taobao is to make money. What’s the point of losing a lot? No matter how high your credit is, what’s the use if you don’t make money? In addition, it must be noted that after successfully registering for a well-known event, the traffic will be very large, and customer service response time, delivery speed, etc. must be taken into consideration to avoid a drop in dynamic scores due to insufficient early preparation after the event, which would be more than worth the gain. Again, think clearly before doing anything and be pragmatic.
For small sellers, the effect of the 9.9 free shipping activity is still good, and it is higher than 9.9 yuan. Unless your product is very powerful, the effect will be very small. It is recommended to do a good job before participating in the activity. You must know that these traffics are coming. Try to get as many people to buy as possible and participate a few times. This product will become your traffic hit.
6. Off-site promotion
Off-site promotion is the kind of promotion that you do yourself without spending money. For example, Baidu knows, QQ, Weibo, WeChat, etc. There are many posts on how to do this, so I won’t go into details. Off-site promotion and traffic may be relatively rough and inaccurate. This requires you to analyze it yourself after a period of time to find out which channels are effective. Increase investment in effective channels, and consider giving up on ineffective channels. I want to emphasize that this kind of promotion is slow to achieve results, so you must persist and don't have too much advertising content to cause resentment. We mainly recommend Baidu Zhizhi, Weibo, QQ Zone, etc. You can copy what has been published on Taobao.
7. Master the collection and views of a baby
As we all know, the collection and views of a baby represent the popularity of the baby, and popularity is one of the indicators of ranking. So I would like to remind everyone not to use traffic. For example, if a baby has 10,000 collections, 20,000 views, and 100 transactions, do you think this baby will become a popular baby? Taobao's product ranking is a comprehensive index, and there are many things to refer to. If your product belongs to a certain reference value, it will not only be the same as ranking, but it will be counterproductive. There are many things that need to be controlled in moderation. Collections that are useless are useless. Please don't deliberately make the collection very high. It is useless if you do it deliberately. It will make you very hard and hurt your feet.
8. Shop decoration
Some products do not require shop decoration, such as tape, electrical tools, etc. But most products require decoration, such as clothing, shoes and hats, office supplies, children's products, food, electronic products, etc. Regarding shop decoration? I think it’s good to buy a template that suits you if you can. Learning to decorate by yourself will take time and effort. Of course, this will vary from person to person. If the store offers promotional activities, it must use a large space to display your activities on the homepage, and display your promotional activities as much as possible on each product's details page. One of the key points in decoration is to classify products as comprehensively as possible, such as classifying them according to style, men and women, price, style, etc. The more detailed the better.
Taobao is changing very fast now, because the Internet is constantly changing. In order to prevent everyone from learning wrong and outdated knowledge, I joined forces with the talented people on Taobao to form a group, who want to learn Friends who are learning Taobao operations can come here to learn. The first few numbers of this group are: three two eight, the middle few numbers are: two five eight, and the last few numbers are: four eight five, in order You can find it by combining it. What I want to say is that unless you want to learn this knowledge and get operational opportunities for yourself, if you are just joining in the fun, don’t come.