This company is called Beijing Yuhuan Brothers International Culture Media Co., Ltd., formerly known as Beijing Peck International Advertising Co., Ltd.. Founded in 2005 with a registered capital of 5 million yuan, the legal representative is Lei Qiao. The main business is performance brokerage, performance service and children's drama creation, arrangement and performance.
At first glance, the business of Yuhuan Brothers has no special features. Like all performance companies, it is nothing more than performance brokerage and performance services, helping some teams that need Shang Yan to complete the project approval procedures, communicate and make programs, and do a good job in publicity programs.
Mothers of shareholders and teachers
However, a careful study of the list of shareholders reveals that after the equity transfer, the original shareholders withdrew in August 20 16, and introduced shareholders such as Beijing Woodenhead Co., Ltd., Wang Hui and Shangzhong Lianhua (Beijing) Investment and Development Co., Ltd., and Wang Hui appearing in the list is Degang Guo's wife and teacher's mother as described by Deyun's disciples.
20 16 August, the "war of tears" between Degang Guo and Cao Yunjin in front of the stage continued to ferment. Behind the scenes, Wang Hui quietly increased his capital and became the second largest shareholder of Yuhuan Brothers at a price of 250,000 yuan, accounting for 15%. Half a month after the payment was completed, Yuhuan Brothers began to complete the shareholding system transformation of the company and began to apply for listing on the New Third Board. This time, Yuhuan Brothers, a quasi-listed company, is still under the name of Wang Hui.
Degang Guo and his wife Wang Hui.
In addition, the important customer of Yuhuan Brothers is Deyun Society, which is the performance agent and service provider of Deyun Society. In layman's terms, what you eat is the meal of Deyun Society. As the saying goes, "You can enjoy the cool with your back against a big tree". It is clearly mentioned in the public transfer instruction of Yuhuan Brothers that at present, Deyun Society has about 20 performances in Shang Yan every year, which are mainly divided into Degang Guo Beizhan Theater Performance, parent-child and apprentice Poly Cinema Tour, Degang Guo Opera Performance, etc. "The annual box office revenue accounts for more than 50% of the total box office revenue and is the company's main source of income."
Especially for 20 15 and 20 16, the operating income of Yuhuan Brothers is 120 10200 yuan and 18387300 yuan respectively, while the related income of Deyunshe project is 6 135400 yuan respectively. It can be seen that the performance business of Deyun Society has a great influence on it.
According to the approximate distribution ratio of 1: 1, the total box office of Deyun Society 20 15 and 20 16 is120,000 yuan and 2 10/00,000 yuan respectively, and Deyun Society will finally get 6 million yuan and/kloc.
Shang Yan and appraisal.
In fact, Deyun Society, which was established 20 years ago, has always followed the traditional gang and family operation mode, rarely involving capital operation, so the internal financial situation of Deyun Society has always been curious by the outside world. This time, Yuhuan Brothers applied for listing on the New Third Board, and the mystery of Deyun Society was also unveiled.
According to the public information of Deyun Society, the registered capital of Deyun Society is 6.5438+0.4 million yuan. * * There are three companies under its banner: Beijing Deyunshe Culture Communication Co., Ltd. (a branch of Deyunshe Clothing Factory), Heilongjiang Deyunshe Culture Communication Co., Ltd. and Nanjing Deyunshe Culture Communication Co., Ltd. During the 20 years of its development in Deyunshe, Deyunshe has six major performance venues with 400 actors. This shows that.
Let's also look at the valuations of the other two comedy giants. Since Benshan Media has never raised external financing, it is impossible to estimate the amount specifically; As early as 20 12, someone gave a valuation of 5 billion according to its annual profit of 300 million to 500 million. Later, it was rumored that if it was listed, it would be as high as10 billion if multiplied by the price-earnings ratio.
Ma Huateng FunAge, also a comedy industry and also an offline model, announced that it will be listed on the Growth Enterprise Market, with a valuation of about 5 billion yuan. Judging from the market value, the valuation of Mahua FunAge is quite appropriate. After all, Mahua FunAge has great advantages in drama originality and film originality, and its works are very good in personalization, word-of-mouth and communication, artistic expression and commercial performance. The movies Goodbye Mr. Loser and Donkey's Water have become explosive products, which are enough to kill San Xiao, talented women and happy comedians produced by Deyun Society.
The box office of "Happy Comedian", which keeps shifting gears, is bleak.
Even so, the market estimates that the valuations of Degang Guo and Deyun Society may still be around 65.438+0.5 billion, thanks to the strong theater performance team of Deyun Society. Official website announced that the six performance teams of Deyun Society can give a valuation of around 600 million, and Yun-peng Yue's personal valuation1000000 won't be too much. As for Degang Guo himself, he earned about/kloc-0.0 million yuan in five years since he entered the Forbes celebrity list. It is normal for the capital market to give him a valuation of 500 million yuan. With the increase of Degang Guo team and the investment in various film and television projects, if Deyun Society enters the capital market on a large scale, the valuation of over 654.38+05 billion may be within a reasonable range.
Keep my mouth shut about the listing.
The capital circle is changing, and so is the crosstalk circle. In order to adapt to the growing entertainment circle and actively attract the audience's attention, Degang Guo predicted that Degang Guo's income would increase by 654.38+100000 times in the past 20 years. From the variety show "Men's Troupe", "Happy Comedy" and "Comedy Story" to making movies and TV series, it has developed in many aspects, praising Yun-peng Yue and Guo Qilin. Although Lao Guo is controversial, he can't deny the traffic and influence he brings. Last year, during the 20th anniversary celebration of Deyun Society, Degang Guo moved to half of the entertainment circle, and the highest ticket price on that day was as high as 10,000 yuan.
Opening video of the 20th anniversary celebration of Deyun Society
Degang Guo once boasted in an interview: If I want, I can hold out Yun-peng Yue once a month. If the crosstalk performer wants to be popular, I can work out the exact date for you. You will be popular around July next year 15, and you will be popular whenever I say.
Even with the fat flow, Mr. Guo seems to be not interested in listing. In an interview with the media, he said that 10 years ago, someone asked him if he wanted to list Deyun Society, but he refused. The reason is not stated, but it can be subdivided into one or two: Deyun Society * * has two shareholders, namely Degang Guo's wife Shine Wong and her brother-in-law Wang Yuqin, holding 99% and 1% respectively. Deyun Society has not carried out financing so far, so there is no difference between Deyun Society and family business in terms of capital composition.
Moreover, crosstalk is different from drama sketches. It attaches great importance to the inheritance and customs of China culture, and its core is not contaminated with capital. Whether it is the inheritor of traditional art or the guardian of feudal customs, Lao Guo's desire to control the whole Deyun Society is well known. Once listed, it will naturally distract his control and voice.
There are many strange things about investing.
On the other hand, people still have some confidence in Degang Guo's reluctance to go public. In addition to engaging in cross talk film and television, his business tentacles have extended to all walks of life.
For catering, Degang Guo once opened a "Guo Jiacai" in Sanlitun, specializing in Shandong cuisine and Tianjin cuisine. On the second floor is the Deyun Society Theatre; Later, the "Beijing Deyun Hongshi Club" was opened, and the per capita consumption of this upscale private quadrangle was as high as that of 500 yuan.
Do clothing, "Deyun Huafu", a company specializing in brand clothing sales and high-end clothing customization; Established "Deyun Clothing Workshop", the customized price is more expensive, starting from 2000 yuan, and the styles are basically biased towards China traditional clothing. His idea is: "the performance will involve the costumes of the performance. A TV series involves hundreds of thousands of clothes. We shoot every year and have our own clothing company and factory. First of all, it's convenient for us, and the rest is cosmetic. If someone is willing to make a Tang suit, isn't that a good thing? "
Make red wine, yes, you heard me right. Not only Zhao Wei Huang Xiaoming, but also our Comrade Degang made red wine. This kind of red wine is euphemistically called "Deyun Red Wine", and its raw materials come from Australia. When I first went online, I also held a crowdfunding activity on JD.COM, called "Deyun Red Wine, which is available in Degang Guo".
To make a mask, please ask Ma Yili to be the mask spokesperson. According to the industrial and commercial data, this Degang Guo-based company is called Bobishui (Beijing) Biotechnology Co., Ltd., which claims to specialize in professional beauty and skin care brands developed and produced according to medical standards. The company has a professional skin care research center.
Making toys, about 20 14, purple lavender bears from Australia are popular all over China, and they are sold everywhere on the Internet. Many stars pose with bears in the Weibo. It is said that this bear is hand-sewn by Australian organic lavender, which is 30cm high and weighs about 1kg. It can be heated in microwave oven to treat dysmenorrhea, insomnia, promote blood circulation and relieve mood. The big boss behind this little bear doll is Degang Guo, who also confirmed that he bought Victoria's lavender manor.
Make a gamepad. In 20 14, UC Jiuyou announced that it would cooperate with Degang Guo to develop a mobile gamepad named Xiaoqi.
As a cultural venture capital, the partners are Morphy and Huang Jianxiang. Last June, 5438+ 10, three people voiced their desire to set up a cultural venture capital fund. However, after that, there was no new news about this fund.
In the ancient business of cross talk, Degang Guo is the first person to commercialize and earn the most money, but he has repeatedly said that he doesn't feel any pleasure from business. "I can understand the happiness of being an artist, but I can't understand the happiness of being a businessman. I don't want money at all because I don't care about money in my bones. "
Degang Guo dialect says so, but judging from his commercial layout, the docking of traditional cultural content and commercial realization mode is the correct and necessary way in the final analysis.
At present, Deyun Society has been established for 20 years. In the future, what attitude will Degang Guo embrace Deyun Society in the next 20 years?