The activity plan of ktv Chinese Valentine's Day1August16th is a traditional festival in China-Qixi Valentine's Day. According to ancient legend, the seventh day of the seventh lunar month is the day when the cowherd and the weaver girl in looking for a marriage meet at the annual magpie bridge. By extension, especially in recent years, Qixi Valentine's Day has become a special festival for contemporary fashionable men and women to pursue fashion and express their love, which is similar to Valentine's Day on February 14th.
In order to make the operating characteristics of KTV and fully embody the operating style of KTV, the following activities are planned according to the current operating situation of the company and the changes of Zaozhuang citizens' entertainment market, aiming at the consumer groups of Valentine's Day on Qixi.
I. Theme of the event
"Qixi Valentine's Day KTV brand-new fashionable theme party activities"
Love Shock Wave Looking for the Goddess in Your Heart
Second, the activity time
25 and 26 August
Third, the purpose of the activity
1, through this activity, improve the brand appeal of KTV in Zaozhuang catering and entertainment market;
2. Increase the average daily turnover by 80%.
(After the activity, the finance department will report the activity results to the general manager.)
Fourth, the concept of activities
This activity draws lessons from the effective promotion methods in Beijing, Shanghai, Shenzhen, Hangzhou and bars, and combines the experience of local entertainment venues to plan and integrate the consumption psychology of fashionable urban men and women who like to find passion and fresh excitement. The activity adopts the method of making friends on a large scale, and encourages the guests who come to KTV to try to talk to "strangers". By carefully and strictly controlling the procedures of making friends, I believe that we can definitely create a cheerful and fresh life style in bars (for detailed control methods, see the sixth item of the planning case, the first wave of love shock).
V. Activity methods
1, integrate the customer resources of all departments of the company, and release the activity information to the guests in the form of short messages;
2. Publish the activity information, contents and methods to the guests who have recently visited the company through outdoor advertisements, DJ stations (one KTVDJ can be invited), LED display screens, private room computers, etc.
3. Carefully arrange the venue and strive to create a romantic and soft holiday atmosphere;
4. This activity takes the lobby on the first floor of KTV as the activity center, supplemented by private rooms;
5. Any female guest who comes to KTV on 26th can get a rose at the bar.
6. When you come to the store and open a private room, you will be presented with two chocolates.
VI. Activities
Love hits the first wave: "find the goddess in your heart" (to be considered emphatically)
1. Campaign slogan: Resolutely talk to strangers;
2. Our shop imagines a friend card, male (green) and female (pink); The contents of the dating card are: name (nickname), age, hobbies, work, and requirements for him/her;
(3), the guest after opening the table/room, namely give the guest a friend card, let the guest to fill in;
4. The guest can observe and then entrust the waiter to send the friend card to his/her favorite;
⑤ If both parties are interested, they can start dating after communicating with each other through the waiter;
The second wave of love shock: "show off yourself, hot MM call-up order" (this plan includes the hall and private room). Our store will arrange a special person to observe the female guests present that night. If we find a young and beautiful girl, we can inform our subordinates to invite her to perform a simple performance on stage at a specific time (the host and performance time will be arranged separately). After the performance, we can get a special cocktail card from our store, and we can get a designated cocktail at the cocktail bar with the wine card (the evaluation of this activity is made by our store)
Love hits the third wave: "true confession"
KTV can provide lovers who visit KTV on Valentine's Day of Qixi with the opportunity to go to the DJ station and express their love loudly. And you can get a champagne (how can you not touch her/him on a special day?)
The fourth wave of love shock: "romantic passion" (this plan includes hall and private room)
During the activity period from August 25th to 26th, anyone who consumes more than a dozen beers or spends more than 300 will get a lottery ticket at 0: 00 on August 26th, and so on. Draw a lottery ticket on the spot.
First prize: one guest room in Xueguo Hotel, one room per night.
Romantic decoration and a bottle of champagne;
Second prize: one for each of the three digital MP4s;
Third prize: a box of chocolates for ten people.
(Detailed implementation arrangements will be decided separately)
Seven, the scene layout
1, the gate:
(1) Door window: two billboards indicating the activity information;
(2009 Valentine's Day Campaign Raiders: KTV invites you to attend the KTV Qixi Valentine's Day PARTY with your partner, and speak out your love loudly, so that everyone can witness your's love, and together with your sweet love, express their love and affection on the spot. )
② Door glass: intimate shape and rose pattern;
③ Gate: decorated with pink balloons.
2. Lobby:
① In the center of the lobby, a heart-shaped signature wall is made of wooden boards and surrounded by roses;
2. Do spray painting and engraving on the marble wall of the fence on the second floor of the gate: Valentine's Day KTV brand-new fashionable theme party activities love shock wave to find the goddess in your heart;
3. Stair handrails are decorated with red roses;
3. Hall:
1. DJ stage: The front panel is decorated with multicolored roses and carved with foam: "You are my rose and you are my flower";
(2), the fence around the hall is carved with silver reflective characters. Different sizes:
Tang poetry 1: the umbrella in front of Qiqiao building is sunny, and the crescent moon is mixed with two stars;
The girls next door are all learning from each other, fighting for the golden pot to give birth to him.
Tang Poetry 2: on the seventh day of the Seventh-month, in the Palace of Long Life, we told each other secretly in the quiet midnight world.
In heaven let us be two birds flying ever together, and on earth two trees with branches interlocked forever.
Song Ci 3: Thin clouds are clever, flying stars spread hatred, and the milky way is dark.
There are countless people in the world
Tender as water. Ritual is like a dream, forbearing to take care of the bridge and return home?
If the two feelings are long-lasting, they are still in the morning and evening.
③ The columns in the hall are decorated with roses and heart-shaped patterns.
4. Private room:
(1), each room table placed a rose;
② A copy of activity plan and detailed rules shall be placed in each private room.
VIII. Arrangement of activities
(1), the planning department according to the general manager's opinion to modify the plan and ready to implement;
(2), the marketing department according to the drawings before 23rd to do a good job of advertising rack production and installation;
(3), the hall department, private room department to draw people to cooperate with the artist to do a good job in the cloth field on the 23rd;
(4) The Finance Department shall arrange and distribute raffle tickets and prizes and purchase activity cards;
⑤ DJ station in the hall and the program department arrange the adjustment of music route and program during the activity, and report the general manager's program list on the 24th;
6. The marketing department shall contact the advertising space and Xueguo Hotel before 23rd to make room and catering arrangements;
⑦. The planning department will launch activity advertisements (including outdoor and computer) before 22nd, and imagine all kinds of cards;
⑧ All departments of our store make overall arrangements and unify the rehearsal activities on the 24th.
With the continuous development of society, ktv in Chinese Valentine's Day has become a part of people's lives in modern life, especially urban men and women. They pay attention to high-quality sound effects, and they like to relax themselves by singing K, which has become a way for them to decompress. This kind of people pay attention to the quality of life, and there are elements of romance and personality in them. This is the appeal point of KTV on Valentine's Day, and it is necessary to bring out the romantic atmosphere created by KTV on Valentine's Day, but at the same time. Also, one of the important conditions for this group of people to choose KTV is the sound quality, which is also to be publicized. Generally speaking, KTV should create a romantic, personalized and urban image on Valentine's Day to attract urban youth.
Activity time: August 2nd.
Venue: xx discount KTV
Theme of the event: Spirited Away.
Activity creativity:
(1) Lovers' Valentine's Day: You can get discount coupons for lovers and enjoy discounts on Valentine's Day. Couples discount coupons are designed to be coupons for men and women, which are valuable, such as bookmark coupons. On Valentine's Day, a special room is set up for lovers. Several couples can enter a large private room, or a couple can enter a double room. And on Valentine's Day, I sent a rose for my boyfriend and a chocolate for my girlfriend, and a couple's drink and a couple's fruit platter sent by KTV to couples.
(2) Valentine's Day for single aristocrats: You can also promote it through discount coupons, and use KTV as a matchmaker to let them find their lovers in life and give gifts to those they find. Single aristocrats can enter the single club specially set up for Valentine's Day, that is, meet at the big KTV (the kind sung at the round table, if the couples are promoted, they can enter the couple's room if they want).
(3) In addition, some general private rooms should be properly prepared for a group of friends to sing. Such private rooms are not decorated, as usual.
Activity promotion:
(1) Publicize in newspapers with strong urban flavor, such as Metropolis Daily, and write clearly the interests of consumers, which are divided into two editions, singles and couples, and indicate the address of the coupon. From the time it is published in the newspaper to Valentine's Day, you can come to audition with the coupon in the newspaper, and the audition can get a 20% discount on the sales of the coupon for singles or couples. Those who don't come to audition can also get a discount card with the coupon in the newspaper on Valentine's Day. [Those who spend 150(200) on the same day can get a membership card, and they can enjoy a 20% discount in the future. They can also get platinum (gold, silver) cards according to different consumption conditions on the same day, and enjoy different discounts in the future. In addition, when gold and silver card consumers accumulate a certain score, they can be upgraded to platinum users] This preferential condition is made into a leaflet and sent to consumers who sing on Valentine's Day, and it is not stated in the newspaper. Scorecard must reflect the urban atmosphere of young people, their personality or dignity. You can also do a brief publicity on the bus tag, simply write down the festival and sing it by you to promote Valentine's Day offers, which are divided into two aspects: singles and couples.
(2) The storefront is mainly decorated with red candle lights, and each couple's room is decorated with a rose-shaped real candle, surrounded by candle lights, creating a romantic atmosphere. In the lobby, the candle lights around can be intermittently decorated with five-color roses, and candle lights are also used on both sides of the corridor, which makes people feel that they are on the road to love; In the singles club, you can put lights around and put real candle sailboats on each table.
Ktv Chinese Valentine's Day's activity plan 3 The 7th day of the seventh lunar month is a traditional festival in China-Qixi Valentine's Day. According to legend, the seventh day of the seventh lunar month is the day when the cowherd and the weaver girl in looking for a marriage meet on the annual magpie bridge. By extension, especially in recent years, Qixi Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love, which is similar to Valentine's Day on February 14th. In order to enhance the operating characteristics and improve the economic benefits of Valentine's Day on Qixi, the following activities are planned according to the current operating conditions of the company and the consumer groups on Valentine's Day on Qixi.
I. Theme of the event
Romantic tanabata night, rich and rich feelings, romantic tanabata, rich and rich feelings.
Second, the activity method;
1, integrate the customer resources of all departments of the company, and release the activity information to the guests in the form of short messages;
2, through outdoor advertising, LED display screen, private room computer, etc. to the recent visit to the company's guests to release activity information;
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
4. All female guests who visit KTV on August 23rd can get a rose at the front desk.
5. Give two chocolates at random when you come to the store to open a private room.
6. 7.7% discount on all room rates.
Third, the lucky draw:
1, where the supermarket consumes 77 yuan that night, you can get a lottery ticket, buy more and give more, and so on.
2. First prize: one room at Home Inn that night;
Second prize: a bottle of champagne for three people;
Third prize: a box of chocolates for five people;
Fourth, the scene layout
1, the gate:
(1) Door window: two billboards indicating the activity information;
② Door glass: intimate shape and rose pattern;
③ Gate: decorated with pink balloons.
④ Rent 4 wedding Roman columns in the lobby on the first floor. Add white gauze and roses.
2, the second floor lobby:
(1) the center of the front desk of the hall is used as a heart-shaped pattern, surrounded by roses;
(2) The walkway is decorated with balloons.
(3) Rose petals are sprinkled under the glass of the coffee table in the box, and several balloons are randomly placed in the box.
(4) hanging a heart-shaped pattern under the box chandelier or projection.
V. Lottery time: 23:00 pm on August 23rd.
Sixth, the lucky draw place: the lobby on the second floor of Fuli Feige City.
Ktv Chinese Valentine's Day's activity plan 4 I. Event theme: XXX Tanabata fashion theme party.
Second, the activity time: 20XX.X.XX——X.XX
Third, the purpose of the activity:
1. Improve the brand appeal of XXXKTV in the entertainment market through this activity.
2. Increase the average daily turnover by 50%-70%.
IV. Activity Plan
1. Special drinks package
2. Ladies are polite when they enter the store
3. Buy 3 free beer 1, buy 5 get 2 free beer, and buy a box to get 10 bottles.
4. Interactive games, hit the lucky star of love
V. Activity methods
1. Integrate the customer resources of all departments, and uniformly release the activity content information to the guests in the form of SMS.
2. Inform the guests who come to the store for consumption in the near future about the activities through the computer in the private room.
3. Carefully decorate the venue and create a festive atmosphere.
4. On the same day, the female guests present roses (or chocolates).
Sixth, related advertising language
On the romantic theme night of Valentine's Day on Tanabata, XXX dresses up and waits for you. When ladies enter the store, they have gifts/buy packages to play games/have the opportunity to get a free gift that night/buy a box of special drinks for free 10 bottles/,XXXKTV, which will bring you the warmest and romantic total "benefits" on Tanabata. What are you waiting for?
VII. Activities
1. Female customers are polite when entering the store:
During the event, small holiday gifts will be given to all female consumers who come on the same day. The range of gifts is beautifully packaged small gifts, such as flowers, chocolates and other small gifts, so that customers can feel real fun.
2. Valentine's Day special drinks package+consumption courtesy; Set 3-5 kinds of special drinks packages for Valentine's Day according to the consumption quota, and conduct polite consumption activities according to the consumption quota:
A. Set three awards to match according to different consumption quotas.
First prize: send a red wine if you spend more than 800 yuan.
Second prize: 50 yuan vouchers will be sent if you spend more than 500 yuan.
Level 3: Spend more than 300 yuan and send 30 yuan XXX vouchers.
3. Members are polite
Join the preferential policies for members and promote the integration of membership cards simultaneously; (For example, members will be given a 150 yuan voucher and a popcorn when they spend money in 500 yuan; Buy beer before 2 1: 00 pm1box gift 10 bottle; Send 50 vouchers and one red wine to 800 yuan, etc.) (The specific preferential measures need to be confirmed and implemented after further communication with the marketing department)
Remarks: The presented vouchers cannot be used on the same day (only for secondary consumption, and must be restricted to Friday and Saturday). To improve the popularity of non-holiday time.
4. Buy drinks and give them away
Buy 3 free 1, buy 5 get 2 free, buy a box and get 10 bottles.
5. Award-winning interactive games:
During the event, the store can carry out the "Win what TA loves" prize-winning activity. That is, men can participate in the darts challenge to win gifts for their beloved ladies that night.
On the night of the activity, you can participate in the lucky draw once every time you spend 298 yuan. You can hang a dart target plate in the leisure area, and each guest who participates in the activity will shoot the dart at the target plate and redeem the corresponding gifts according to the points on the target plate. Gifts can be, dolls or our vouchers, etc.
A, activity rules:
Refer to the standard 9-dart high-scoring competition system. That is, each guest can get 9 darts. Throw three games, each with three darts, and determine the final prize according to the total score of the three games.
B. Scoring method:
The dart target is divided into 20 sub-zones, with scores of 1-20 respectively. The red central zone (bull's-eye) in the innermost ring of the dart target is 50 points, and the green ring zone in the outer ring of the bull's-eye is 25 points. There are also two narrow rings on the dart target, the outer narrow ring is the double area of the corresponding partition, and the inner narrow ring is the triple area of the corresponding partition. Therefore, the highest score zone on the dart board is not the bull's-eye 50 zone, but the triple zone of the 20 zone. You can score 60 points for each dart if you hit this zone.
C. Award setting (tentative):
100-200 mobile phone pendant
200-300 cents a doll.
300-400 minutes 5 bottles of beer
400-500 cents a bottle of red wine
A voucher with a score of more than 500 points equivalent to the consumption amount of the day.
Ktv Chinese Valentine's Day's activity plan 5 Tanabata is a traditional Valentine's Day in China. Because Chinese people cherish China's traditional culture and folk festivals more and more, and businesses make great publicity and hype every year, Tanabata Valentine's Day has become one of the must-have festivals for couples. This planning case mainly puts forward two large-scale activities closely following the theme of "Qixi Festival".
First, the theme of the event: "The years are silent, true love lasts forever" and "Poetry and flowers are over Qixi"
II. Activity Time: August, 20xx/Sunday, 0/5, Kloc-0/9: 30-22: 00.
III. Venue: XXX Bar
Fourth, the form of activities: cooperation between men and women. Activities that can only be played.
V. Activity scale: about 33 people.
Six, Tanabata planning activities flow plan:
A "looking for the goddess in your heart"
1, through the introduction of the guests, the guests choose their favorite object.
(Self-introduction is limited to 2 minutes/person, and all the female guests stand in a row to let the male guests have a preliminary understanding through self-introduction. The male guests make a choice. If only/kloc-0 male guests choose and the female guests agree, the preliminary speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. (Tanabata Valentine's Day lovers' activity plan)
2. If both men and women agree, the first round of speed dating is successful in the remaining second round.
The game requires a man and a woman to cooperate to get a big gift. Four big gifts can only be played by a man and a woman. Cooperate. Men and women can't leave each other after they are in a group, and they can't play the next round of games without gifts.
Second, "group battle against handsome guys and beautiful women"
Divide into two groups. Cowherd and Weaver Girl. There are 6 pairs of men and women plus one man in each team. The game is that each group will eliminate one pair in each game tour and get a big gift to rank first after forming three teams in the end. Second place. third place
1, Cowherd and Weaver Girl (2 pairs of men and women in each group will be selected to complete the game together).
The rules of the game are divided into groups, in which one person blindfolds and carries his partner, and the other party is in charge of the command. According to the distance of the game, the arranged items should be picked up, and the rules are that the man squats down and the woman picks up the roses. The group that passes smoothly and takes the least time will get a small gift.
2, intellectual surfing, race against time game
Two pairs of men and women in each group sit on stools, and men stand on the wall to get roses. The woman in each group asks the other man some questions, and if he answers correctly, he can take a step, knowing that the man can send the rose to the woman is the winner. The group that answers the most questions correctly will get a small gift. Those who fail are eliminated.
3, love song duet
Say a word by the host. If love, one pair for each group at the scene. During the competition, participants are free to play their own strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. If you want to answer correctly five times, you will be eliminated if you fail.
4, Tanabata lovers big winner contest
In the activity, each pair of winning men and women competed for the first place, the second place and the third place.
Three couples. Feed watermelons to each other. The man is blindfolded. Each group of women gives each other a blind command. Look at the team that won the watermelon.
Will get a small gift. Those who fail are eliminated.
4 red rope with one thread
The man is standing by the wall and the woman is pulling at the red rope. As long as a man can hold your hand, he will win.
Love at first sight is soul mate.
The primary and secondary people say three idioms, and the man should do three different actions according to his request. The man writes it on the woman's hand, and the woman guesses that the one who answers more will win, and the one who fails will be eliminated.
Cultural performances:
Male and female guests * * * put out some programs together. Let's have fun, sing and dance, play games, etc.
Free activities: eat proper fruit.
Proper fruit is the most famous festival food on Tanabata. Proper fruit, also known as "Kiki Kiki Fruit", prepares some proper fruit and some snacks, so that everyone can have fun and chat while eating proper fruit, which will give both sides a chance to get to know each other.