Honey Snow Ice City is committed to making everyone in the world enjoy high-quality and affordable food, and always adheres to the principle that "those who are near are happy, and those who are far away come; Struggler-oriented, customer-centered "concept, create products with high-quality raw materials, and serve customers with high-quality teams. "

In order to make every ice cream and cup of tea well, the brand of Mixue Ice City is coordinated by three industrial chains (R&D, production, warehousing, logistics and operation management), which makes Mixue Ice City grow steadily in the domestic beverage industry and is committed to promoting the better and faster development of the global ice cream and tea industry.

1997, Zhang Hongchao, the founder of Mi Xue Bing Cheng brand, started the road of entrepreneurship. ?

During 1998, Zhang Hongchao studied in Henan University of Finance and Economics (now henan university of economics and law). In order to reduce the burden on his family, he rented a small window and opened a cold drink shop, specializing in shaved ice and other cold drinks, which was the predecessor of Honey Snow Ice City.

In 2000, the brand "Mi Xue Bing Cheng" was officially launched.

In 2003, at the initial stage of business, Zhang Hongchao experienced six relocations, and its business gradually improved.

In 2006, the fresh ice cream in Mi Xue Ice City was born.

In 2007, the fresh ice cream shop in Mixue Ice City opened, and in the same year, Mixue Ice City also started its franchise business.

In 2008, with the increase of franchisees, Mi Xue Bing Cheng Trading Co., Ltd. was established to design enterprise VI, which formally unified the store image of all franchisees.