Catering means food production and operation industry that specializes in providing consumers with a variety of alcoholic beverages, food products, places of consumption and facilities through immediate processing and production, commercial sales and service labor in one.

Concept of Food and Beverage:

Satisfying the food and beverage needs of diners and thus obtaining the corresponding service income. Due to the different eating habits and tastes of different groups of people in different regions and cultures, catering around the world shows diverse characteristics. The catering market will enter the era of branded consumption, and China's catering industry will continue to play a positive role in expanding consumption and promoting employment with a growth rate of sixteen percent.

For catering enterprises, the importance of brand power is self-evident. Catering market competition will eventually be the competition between the brand, who has a stronger brand power, who can have a broader market, brand power has become the key to the catering enterprises to compete in the market.

The development of catering history:

Catering industry is China's earlier release of the industry. The continuous influx of internationally renowned catering enterprises has had a profound impact on the business philosophy of China's catering industry, service quality standards, cultural atmosphere, dietary structure, quality requirements of employees. It can be predicted that the future of China's catering industry, the competitive situation will remain fierce.

Catering industry characteristics:

1, disposable:

Catering services can only be used once, on the spot to enjoy, whether it is to the store dining or delivery, a meal corresponds to a service. When the current dining is over, the catering service will be naturally terminated.

2, intangible:

The catering industry in the service utility has intangible, it is different from fruits, vegetables and other tangible products, public from the color, size, shape and so on can be judged by its quality. Catering services can only be purchased through the dining guests, consumption, enjoy the service after the first-hand feeling to evaluate its good or bad.

3, difference:

The difference of catering service on the one hand is that the catering service is completed by the catering department staff through manual labor, and each staff member due to age, gender, personality, quality and literacy and other aspects of the different, they provide guests with catering services are not the same.

On the other hand, the same waiter in different occasions, different time, or face different guests, its service attitude and service mode will also have certain differences.